TrueBlue’s global talent solutions provider, PeopleScout, has announced the launch of the Outthink Index, a proprietary employer brand benchmarking tool now available worldwide. As companies face talent shortages, shifting candidate expectations, and intense competition, the need for robust and data-driven employer branding has become more urgent. The Outthink Index is designed to provide standardized, industry-spanning metrics that help organizations measure and enhance their employer brand performance, even with constrained budgets.
Features of the Outthink Index
1. The Rising Importance of Employer Branding
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Employer branding is becoming a mission-critical function in talent acquisition.
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80% of HR leaders acknowledge its impact on recruitment.
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Only 8% report having a dedicated employer branding budget.
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Organizations are seeking clearer roadmaps to navigate branding with limited resources.
2. Outthink Index: A Data-Driven Approach
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Moves beyond instinct and guesswork.
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Offers standardized metrics across nine core areas of the employer brand experience.
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Focuses on clarity, accessibility, communication of culture, and digital engagement.
3. Benchmarking and Competitive Insights
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Provides comparative insights across industries and competitors.
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Helps companies identify both strengths and areas for improvement.
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Enables smarter decision-making for employer brand investment.
4. Actionable Intelligence for Talent Acquisition
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Helps HR leaders make data-backed branding and recruitment decisions.
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Identifies the highest-ROI touchpoints for branding improvements.
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Offers practical solutions that yield measurable results.
5. Built on Deep Expertise
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Developed by PeopleScout’s in-house talent advisory experts.
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Backed by 30 years of global experience in employer branding.
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Allows instant benchmarking against hundreds of global organizations.
6. Flexible Consulting Options
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Instant tool-based benchmarking available to all.
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For deeper insight, expert consultation services are also offered by PeopleScout.
The launch of the Outthink Index signals a transformative shift in how organizations approach employer branding. With comprehensive, data-driven insights and customizable support from seasoned professionals, PeopleScout equips talent leaders to sharpen their competitive edge. The tool is especially valuable for HR teams working with tight budgets and high expectations, enabling them to allocate resources to the strategies that matter most. As employer branding becomes a top strategic priority, tools like the Outthink Index are crucial to staying ahead in today’s talent market.
