Priority Technology Holdings, Inc., a unified commerce engine, has announced its acquisition of Rollfi. This strategic move aims to enhance Priority’s offerings by integrating Rollfi’s innovative payroll and benefits solutions into its robust financial infrastructure. The acquisition provides an opportunity to optimize working capital and accelerate cashflow for businesses through embedded fintech solutions.
- Rollfi’s Solutions: Rollfi offers white-label payroll and benefits services through APIs for financial service providers, including banks, accountants, and vertical SaaS providers.
- Streamlined Integration: Rollfi’s offerings allow for fast and easy integration, requiring minimal effort for businesses to add payroll and benefits to their services.
- Financial Impact: Payroll is a crucial aspect of working capital, and Priority’s acquisition of Rollfi is designed to optimize cashflow and provide new revenue opportunities.
- Leadership Insight:
- Tom Priore, CEO of Priority: Emphasized how the acquisition aligns with Priority’s vision of offering advanced financial infrastructure and innovative solutions for business growth.
- Kirubha Perumalsamy, Founder of Rollfi: Highlighted the synergy between Rollfi’s mission and Priority’s capabilities, which will help drive greater innovation and unlock growth for customers.
The acquisition of Rollfi by Priority Technology Holdings promises to unlock new opportunities in the payroll and benefits sector for financial service providers. With the integration of Rollfi’s seamless solutions into Priority’s platform, businesses can expect enhanced cashflow optimization, efficient payroll management, and new ways to drive revenue growth.
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