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Product Genius Launches AI-Powered Digital Employee Platform for Small Businesses

Product Genius Corporation has launched a groundbreaking AI-powered digital employee platform aimed at transforming how small and medium businesses (SMBs) connect with their customers. This innovative solution addresses critical gaps in customer understanding and engagement that have long affected these businesses.

1. Vision Behind Product Genius:

  • Leadership Experience: CEO Ken Gavranovic highlights the team’s background from influential companies like New Relic, AWS, and Amazon, aiming to empower SMBs with AI-driven solutions.
  • Addressing Customer Engagement Gaps: Gavranovic emphasizes the challenges businesses face in understanding customer needs and preferences in real-time, stating that traditional loyalty programs and surveys are becoming less effective.

2. The Role of Digital Employees:

  • AI-Powered Engagement: The platform deploys AI-driven digital employees across various touchpoints— in stores, on websites, and during deliveries—engaging customers in natural conversations to gather valuable insights.
  • Functionality Beyond Chatbots: Unlike typical chatbots, these digital employees act like human employees, conducting data analysis and providing actionable insights for business improvement.

3. Advanced Technology and Security:

  • Contextual Understanding: CTO Lee Atchison explains that Product Genius uses advanced AI technology to learn from interactions and provide valuable business insights.
  • Data Security and Privacy: The platform ensures compliance with industry standards regarding data security, enhancing trust with users and businesses.

4. Customer Engagement and Incentives:

  • Engaging Interactions: Customers find digital employees enjoyable to interact with, offering natural conversations and feedback opportunities.
  • Sweepstakes Incentive: Each interaction allows customers to enter a sweepstakes to win $2,000, driving higher engagement levels without extra costs to the business.

5. Real-World Impact and Testimonials:

  • Keene Murphy’s Experience: The owner of multiple businesses shares how Product Genius provides instant insights into his operations, likening it to having a team of analysts available 24/7.

6. Addressing Business Challenges:

  • Critical Market Statistics: The launch comes as 63% of SMBs struggle to adapt to market changes, with 68% of customers disengaging due to perceived indifference. These statistics underline the urgency for effective customer engagement strategies.

7. Versatility Across Industries:

  • Tailored Solutions: Gavranovic notes the platform’s adaptability for various business types, from boutiques to e-commerce sites, ensuring businesses can customize their approach to better serve customers.

Key Features of Product Genius Digital Employees:

  • Real-time customer insights
  • Multi-touchpoint deployment
  • Personalized AI interactions
  • Continuous learning and improvement
  • “Ask Me Anything” feature
  • Sentiment analysis and emotion detection
  • Multilingual support for diverse customer bases
  • Integration with existing CRM and analytics tools
  • Customizable conversation flows based on business objectives

Businesses implementing Product Genius can expect:

  • Up to a 25% increase in customer satisfaction scores
  • A potential 15% boost in repeat customer visits
  • An estimated 30% reduction in time spent on customer service inquiries
  • A projected 20% improvement in inventory management based on real-time customer feedback

These projections highlight the potential value that Product Genius can deliver to small and medium businesses looking to enhance customer engagement and operational efficiency.


Business Wire
Business Wire
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