ZipRecruiter Teams Up with Marcus Lemonis to Tackle Small Business Hiring on FOX’s The Fixer
In an ambitious new move that blends reality TV, entrepreneurial grit, and recruiting tech, ZipRecruiter is stepping into primetime as the exclusive hiring partner for FOX’s new business reality series, The Fixer. The show, which premieres Friday, July 18 (8–10 PM ET/PT), stars investor and business turnaround expert Marcus Lemonis—best known for CNBC’s The Profit—as he helps small businesses get back on track.
But this time, it’s not just about broken books or clunky marketing. It’s about fixing hiring—arguably the toughest nut for small business owners to crack.
“Hiring the right people is the key to success,” said Lemonis. “I’ve seen firsthand how ZipRecruiter helps owners find the talent they need to grow.”
Reality TV Meets Real Hiring Pain
Produced by the same team behind Shark Tank, The Fixer zeroes in on struggling small businesses and the people problems holding them back. ZipRecruiter’s platform will be integrated throughout the show, offering real-time solutions to real hiring challenges—like finding qualified applicants quickly, posting smarter job ads, and managing hiring pipelines with limited bandwidth.
This isn’t your average product placement. It’s a case study in survival, and ZipRecruiter gets top billing as the go-to tool for businesses looking to rebuild with better teams.
Beyond the Show: A Full-Funnel Fix for SMBs
To support the show and extend its reach, ZipRecruiter is launching a robust “Fix Your Hiring, Fix Your Business” campaign—a multi-platform push that includes:
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National TV spots
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Targeted social media ads
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New educational content featuring Marcus Lemonis
Expect no-nonsense hiring tips, practical strategies, and brutally honest business advice—all aimed at owners who wear too many hats and don’t have time to waste on bad hires.
“Hiring isn’t just a business function—it’s foundational,” said Monika Shah, ZipRecruiter’s CMO. “This partnership with Marcus brings real credibility and urgency to a problem every business owner feels.”
ZipRecruiter’s Moment in the SMB Spotlight
This isn’t ZipRecruiter’s first major brand campaign, but The Fixer marks a clear evolution: the platform isn’t just selling job posts—it’s aligning itself with the heart and hustle of the small business economy. In a labor market where employers are competing for talent—and often flying blind—ZipRecruiter is betting that TV exposure, backed by actionable tools, can both educate and activate.
And the timing makes sense. As hiring remains tight and skilled labor remains elusive, small businesses need help navigating everything from sourcing candidates to filtering through the noise. With Marcus Lemonis as a high-profile evangelist and an entertainment vehicle to match, ZipRecruiter is doubling down on its value proposition: tech that empowers lean teams to hire better, faster, smarter.
With The Fixer, ZipRecruiter isn’t just sponsoring a show—it’s embedding itself in the small business turnaround narrative. At a time when talent is often the difference between make or break, the company’s integration into the series—and its broader content push—positions it as more than a job board.
It’s now playing the role of chief hiring fixer for America’s small businesses.
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