Reejig, the company behind the world’s first Work Ontology™ and a pioneer in AI-powered workforce infrastructure, has announced two strategic appointments to guide its rapid U.S. expansion. These leadership additions underscore Reejig’s mission to help enterprises redesign work for the age of AI—with a strong emphasis on visibility, adaptability, and inclusion.
As organizations struggle to adapt to evolving business environments and technological disruption, Reejig is positioning itself as the Work Operating System that helps large enterprises shift toward AI-aligned, dynamic workforce strategies—without leaving talent behind.
Reejig’s Strategic Appointments
1. Deborah Yates – CPO Advisor
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Former Chief People Officer at KPMG, Reckitt, and Lendlease, with global experience across the U.S., Europe, and Australia.
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Joins Reejig’s advisory board to lead on responsible transformation and change management at scale.
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Expertise in AI integration, HR strategy, and reskilling makes her a pivotal asset in supporting CHROs and CEOs navigating the future of work.
“CEOs and CHROs are rethinking work for the modern era, and Reejig is leading the charge on reskilling and planning for the future of work with what’s to come.” – Deborah Yates
2. Gordon Ritchie – Work Ontology Architect, USA
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Over 20 years in skills frameworks, data science, and AI, including senior roles at IBM Watson Talent.
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Tasked with building industry-leading Work Ontologies that go beyond simple skill lists to model real, evolving work structures.
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Focuses on creating systems that deliver equity, growth, and actionable intelligence for enterprises.
“Reejig’s commitment to doing the hard work—not just extracting lists of skills but building true work intelligence—ensures dignity and value for every worker.” – Gordon Ritchie
Reejig’s Work Intelligence Platform: Powering AI-Ready Enterprises
Reejig’s platform offers a comprehensive solution for enterprises that are rethinking how work is structured, assigned, and evolved. The core components include:
1. Dynamic Work Ontology™
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A real-time, evolving map of every task, skill, and process across the organization.
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Enables visibility into how work actually gets done.
2. Enterprise-Grade Work Operating System
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Manages and governs workforce architecture at scale.
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Allows businesses to deploy AI where it’s needed most, aligning with people and process structures.
3. AI-Driven Intelligence and Orchestration Tools
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Aligns the right work with the right worker using AI agents and live workforce insights.
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Supports reskilling, succession planning, and talent mobility with real-time data.
“We’ve invented the universal language of work,” said Siobhan Savage, CEO and Co-Founder of Reejig. “With Gordon and Deborah helping us scale, we’re bringing this vision to life—so that no person, no role, and no potential goes to waste.”
Reejig’s Vision: Zero Wasted Potential in the AI Era
As AI continues to transform global business models, Reejig is laying the critical infrastructure that allows enterprises to adapt intelligently and ethically. Their zero wasted potential philosophy is not only a mission but a method—driving results that align human capability with machine intelligence.
With leaders like Yates and Ritchie on board, Reejig is poised to guide the next chapter of enterprise reinvention—one where every element of work is visible, dynamic, and future-ready.
