Relias, a trusted partner to over 12,000 healthcare organizations, has announced its strategic acquisition of Feedtrail HealthcareXM, a leader in patient and employee experience and reputation management. This collaboration combines Relias’ expertise in workforce enablement with Feedtrail’s award-winning real-time patient experience solutions, marking a significant step forward in enhancing healthcare quality and outcomes.
1. Why This Acquisition Matters
- Feedtrail’s Excellence: Recognized as “Best in KLAS 2024” for Patient Experience Improvement, Feedtrail specializes in real-time, personalized patient data collection to improve loyalty and satisfaction.
- Relias’ Vision: This acquisition aligns with Relias’ mission to enhance workforce management and patient care by integrating data-driven solutions.
“By integrating Feedtrail’s innovative software with our solutions, we’ll improve outcomes in patient care quality and workforce management,” said Kay Krafft, CEO of Relias.
2. Enhanced Capabilities for Healthcare Organizations
The combined offering provides:
- Real-Time Feedback: Collect accurate patient and employee sentiment to drive loyalty and operational improvements.
- Integrated Workforce Solutions: Use data insights to deploy targeted training, competency evaluations, and corrective action plans.
- Expanded Reach: Leverage Feedtrail’s solutions across post-acute care, behavioral health, and community health sectors.
3. Key Features of Feedtrail’s Solutions
- Personalized Engagement: Build patient audiences and send tailored messages at critical moments in the patient journey.
- EHR Integration: Seamlessly integrates with major electronic health record systems for streamlined operations.
- Data Privacy Compliance: Adheres to stringent privacy standards, ensuring patient trust.
“Feedtrail’s personalized engagement solutions complement Relias’ training expertise, advancing healthcare talent and improving patient outcomes,” said Paul Jaglowski, Co-Founder and Chief Innovation Officer at Feedtrail.
4. Shared Vision for the Future
Together, Relias and Feedtrail are committed to:
- Simplifying Healthcare Operations: Create connected, data-driven platforms for better decision-making.
- Advancing Healthcare Talent: Deliver tailored learning solutions to enhance workforce capabilities.
- Improving Patient Outcomes: Combine real-time insights with workforce management for holistic care improvements.
Relias’ acquisition of Feedtrail marks a pivotal moment in healthcare innovation. By merging Feedtrail’s real-time patient engagement capabilities with Relias’ comprehensive workforce solutions, healthcare organizations can expect improved operational efficiency, better-trained teams, and enhanced patient experiences.
This partnership underscores a shared commitment to driving excellence across the healthcare continuum, from patient care to workforce development.
