Staffmark Group, a leader in total talent solutions and staffing services, has announced a strategic leadership move with the appointment of Liza Fiore Palermo as Chief Experience and Marketing Officer. Palermo’s promotion marks a new phase of innovation and customer-centric growth, leveraging her deep industry experience and proven track record in transformational marketing.
About the Appointment
-
New Role, Broader Impact:
-
Palermo will lead key verticals: brand and growth marketing, customer experience, market intelligence, and communications.
-
She continues to report to CEO Stacey Lane and serve on the executive committee.
-
The CXMO role is newly created to align with the company’s forward-looking business strategy.
-
-
Strategic Focus Areas:
-
Data-driven marketing to accelerate profitable revenue growth.
-
Enhanced customer experience aligned with evolving workforce demands.
-
Brand differentiation to position Staffmark Group as a market maverick.
-
Liza Fiore Palermo: Background & Achievements
-
Current & Past Roles:
-
Joined Staffmark Group as SVP of Marketing in August 2023.
-
Previously served at EmployBridge as VP of Marketing & Talent Acquisition.
-
Held VP of Global Marketing at SFN Group, where she led brand integration for over 30 acquisitions.
-
-
Track Record of Success:
-
Spearheaded marketing strategies that supported revenue growth from $500M to $4B.
-
Co-founded a successful marketing consultancy focused on scaling start-ups and established businesses.
-
Developed a proprietary product that increased applicant flow for staffing clients.
-
Leadership Endorsements & Vision
-
CEO Stacey Lane’s Statement:
-
Praised Palermo for her role in digital transformation, business strategy, and change management.
-
Expressed excitement for Palermo’s leadership in delivering standout talent solutions.
-
-
Liza Palermo’s Vision:
-
Emphasized Staffmark Group’s unique mix of visionary leadership, culture, and commitment to innovation.
-
Shared enthusiasm for working with a team dedicated to people-first solutions enhanced by technology.
-
The appointment of Liza Fiore Palermo as CXMO signals a pivotal evolution for Staffmark Group. Her deep expertise, combined with a commitment to customer experience and brand innovation, sets the foundation for a bold future. As the company sharpens its market leadership, Palermo will play a central role in shaping the next chapter of growth and differentiation.
