A recent study by LegalShield reveals a significant shift in how U.S. workers perceive and demand information about their workplace benefits. The survey indicates a growing need for personalized and frequent communication, which could transform how employers and HR departments handle benefits enrollment and management.
- Increased Demand for Customization
- 89% of employees prefer benefits information tailored to their age, gender, and location
- 52% feel current benefits information lacks sufficient detail
- Importance of personalized, practical information for effective benefits utilization
- Need for More Frequent Updates
- 51% of employees want benefits updates more than three times a year
- 79% seek access to live representatives for benefits inquiries
- 33% of employees report inadequate support for their benefits choices
- Preferences for Content and Delivery Channels
- Top content preferences: money-saving tips (41%), news about new benefits (39%), guidance for life events (38%)
- Preferred channels: email (41%) and in-person meetings (27%)
- Challenges faced: 45% of employees have difficulty finding relevant information
- Implications for Employers
- Importance of tailoring benefits communication to increase engagement and retention
- Benefits of clear, detailed information and accessible support systems
- Potential for improved utilization and employee satisfaction with personalized approaches
The LegalShield study highlights a pivotal moment for employers to rethink their approach to benefits communication. By addressing the demand for personalized, frequent, and accessible information, companies can enhance employee satisfaction, improve benefits utilization, and foster better retention. Adapting to these preferences is essential for maximizing the value of benefits offerings and supporting employees effectively.
