Udemy Expands AI Capabilities with Lummi Acquisition, Targets Creators and Enterprise Teams
In a bold step toward redefining how digital skills are taught and applied, Udemy has acquired Lummi, a fast-growing creative tech group known for intuitive, AI-powered design tools. The move aims to elevate both individual learning experiences and enterprise workforce training with more dynamic, visual, and scalable content creation.
The acquisition plugs Lummi directly into Udemy’s Innovation Studio, where the creative team’s know-how in AI design will help enhance the core Udemy platform and shape the future of its instructor and enterprise offerings.
“Learning isn’t just about consumption—it’s about activation,” said Hugo Sarrazin, CEO of Udemy. “With Lummi, we’re giving our instructors and customers the ability to create and apply skills in ways that are engaging, personalized, and work-ready.”
Why It Matters
In an increasingly competitive upskilling landscape, where AI is driving demand for faster, more personalized learning, the integration of Lummi marks a strategic advantage. It enables Udemy to transition from a content marketplace to a tool-enabled learning platform—a significant step toward its long-term goal of becoming an all-in-one reskilling solution.
Lummi’s tech, already familiar to creatives through platforms like Canva, Figma, and Adobe Express, brings AI-generated design assets, branded visuals, and interactive storytelling capabilities to the hands of instructors and enterprise customers.
A Boost for Instructors and Course Creators
With the integration of Lummi Pro, Udemy’s instructors can now enhance course material using:
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AI-generated custom illustrations
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Branded design templates
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Visual storytelling elements
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Easy-to-use no-code tools
The tools are part of Udemy’s roadmap for a revamped Instructor Academy, a centralized hub to be rolled out soon. It will bundle Lummi with other experiential tools like Role Play, Labs, and Assessments to promote deeper, more interactive learning.
Enterprise Learning Gets a Visual Upgrade
For Udemy Business customers, Lummi Pro will be sold as an add-on feature, enabling corporate teams to:
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Create on-brand, copyright-safe visuals for training
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Develop interactive, AI-powered content
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Improve learning engagement and retention
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Streamline design workflows across training teams
“L&D teams often face a design gap,” said Matthew Brown, Director of Research at ISG. “Lummi helps solve this by cutting production time while ensuring consistent visual standards and deeper learner engagement.”
This is especially critical as enterprises push to scale reskilling and upskilling initiatives. Lummi’s visual toolkit pairs seamlessly with Udemy’s existing offerings, giving organizations the power to move beyond passive learning and into active content creation.
What’s Next: Creative Tools Meet Career Accelerators
The Lummi acquisition aligns with Udemy’s broader shift toward career-centric learning journeys. The company plans to launch new design-focused offerings inspired by its Career Accelerators, combining curated courses with hands-on tools to help learners build real-world portfolios.
Udemy is also doubling down on AI integration across the board, embedding Lummi’s tools into its core learning ecosystem. This means learners won’t just consume content—they’ll create, experiment, and apply new skills with the help of smart tools that adapt to their goals.
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