UKG, a leader in HR, payroll, workforce management, and culture solutions, has announced Sarah Hodges as its new Chief Marketing Officer (CMO), effective January 6, 2025. Reporting to Rachel Barger, UKG President of GTM, Hodges will focus on enhancing brand awareness, driving creative experiences, and leading customer advocacy efforts to continue UKG’s legacy of customer-centric innovation.
Sarah Hodges’ Expertise and Vision:
- Extensive Experience: Over 20 years in strategic marketing and go-to-market strategy across global SaaS companies.
- Leadership Roles:
- Current CMO at Procore Technologies, overseeing global marketing initiatives.
- Former general manager of ShotGrid and VP of product management at Autodesk.
- Customer-Centric Mindset: Deep understanding of frontline worker populations and a track record of growing brand affinity across global markets.
- Entrepreneurial Approach: Combines innovative thinking with a focus on accelerating progress and achieving transformative growth.
Why UKG is the Perfect Fit for Hodges:
- Unique Blend of Legacy and Innovation: UKG’s 75-year history and agile approach to innovation align with Hodges’ vision for disrupting the HCM industry.
- Global Impact: Opportunity to leverage UKG’s data insights to drive positive change for over 80,000 organizations worldwide.
- Commitment to Customers: A shared focus on keeping customers and their employees at the heart of every initiative.
CEO and Leadership Perspectives:
- Rachel Barger, President, GTM:
“Sarah’s customer-centric mindset and expertise will be instrumental in driving the next phase of UKG’s growth, enhancing our brand and market leadership.” - Sarah Hodges:
“I’m excited to join UKG and use its unparalleled insights to disrupt the HCM industry and empower organizations globally.”
As Sarah Hodges takes on her role as UKG’s CMO, the company is poised to continue its journey of innovation and growth. Her extensive experience, entrepreneurial mindset, and customer-first approach will play a key role in shaping UKG’s future success.
