As economic uncertainty continues to loom large, more than 60% of employed U.S. adults say they are likely to take on a second job or side hustle in the next year. This insight comes from the latest Workforce Monitor® survey by the American Staffing Association (ASA) and The Harris Poll.
The findings paint a sobering picture: Americans are increasingly turning to additional sources of income—not just for career growth, but for basic financial survival.
Insights from ASA’s Workforce Monitor® Survey (2025)
1. Parents and Younger Generations Are Leading the Hustle Trend
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75% of employed parents with minor children are likely to pursue a second income stream.
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In contrast, only 55% of non-parents (no children under 18) expressed similar intent.
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Among generations:
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Millennials (29–44): 76% likely to side hustle.
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Gen Z (18–28): 73%
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Gen X (45–60): 59%
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Baby Boomers (61–79): 37%
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2. Social Media Usage Strongly Correlates with Side Hustle Intent
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84% of daily social media users are likely to seek additional income streams.
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Compared to:
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65% of weekly/monthly users
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50% of non-users
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This indicates how digital connectivity and online culture fuel gig economy participation and hustle mindset.
3. Financial Insecurity is Driving the Side Hustle Movement
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19% of employed adults could only cover less than one month of expenses if laid off.
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32% said they could sustain themselves for one to five months.
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28% of renters could only survive under a month without income vs. 14% of homeowners.
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Financial fragility is particularly acute among younger workers and renters, highlighting systemic gaps in wage growth and cost-of-living resilience.
4. Financial Literacy: The Missing Piece
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ASA CEO Richard Wahlquist calls for mandatory financial education in schools.
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Financial literacy is framed as critical to building long-term stability, helping young adults better navigate the economy and manage income variability.
What This Means for Employers and the HRTech Ecosystem
This data underscores a tectonic shift in how Americans perceive work, income, and security. For many, a side hustle is no longer a luxury—it’s a necessity.
HR and business leaders should:
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Re-evaluate compensation strategies and benefit offerings.
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Provide financial wellness resources for employees.
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Recognize and support the rise of portfolio careers in their workforce strategies.
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Champion financial literacy programs in early education and workplace learning.
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