Workday, a global leader in enterprise cloud applications for finance and HR, has appointed Jess O’Reilly as its new General Manager for the ASEAN region. The strategic hire underscores Workday’s commitment to deepening its presence in Southeast Asia, a region experiencing accelerated digital transformation across industries.
Strategic Role and Regional Vision
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Headquartered in Singapore, O’Reilly will lead Workday’s regional efforts across ASEAN.
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Key responsibilities include:
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Shaping regional sales strategy
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Expanding customer and partner ecosystems
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Spearheading revenue growth
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Growing Workday’s market share
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Collaborating with the Asia Pacific leadership team
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Her appointment aligns with the rising demand for intelligent enterprise solutions amid increasing digital agility in the region.
O’Reilly’s Leadership & Industry Experience
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Brings over 15 years of experience in the SaaS and cloud technology space.
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Previously held senior roles at:
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Salesforce
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UiPath
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Twilio
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Has consistently delivered digital innovation, helping businesses scale outcomes across global and regional markets.
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Deep expertise in navigating Southeast Asia’s enterprise landscape, especially in Singapore.
“Organisations in ASEAN are transforming their approach to workforce management with impressive agility,” said O’Reilly.
“Workday’s vision to elevate humans, supercharge work and bring businesses forever forward is more relevant than ever. I look forward to expanding our impact across ASEAN.”
Market Context: ASEAN’s Digital Momentum
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Southeast Asia is undergoing a shift in how organizations manage and empower their workforces.
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Drivers of change include:
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Demand for efficiency and agility
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The adoption of AI-first strategies
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Government-backed digital initiatives, especially in Singapore
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Workday’s positioning:
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Emphasis on AI-powered workforce transformation
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Focus on enhancing human potential through technology
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Executive Endorsement
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Simon Tate, President of Workday Asia Pacific, emphasized O’Reilly’s fit for the role:
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“Jess’s understanding of ASEAN, especially her work in Singapore, positions her to lead our next phase of growth.”
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He added that Singapore’s pro-digital policy landscape fosters innovation, making it a launchpad for enterprise transformation.
With Jess O’Reilly at the helm, Workday is poised to accelerate its regional expansion and support ASEAN organizations on their digital journeys. Her appointment comes at a pivotal moment when businesses seek trusted partners to drive innovation, agility, and sustainable growth through workforce transformation and enterprise AI.
Source – People Matters Global
