Workday, Inc., the enterprise AI platform for managing people, money, and agents, is turning up the volume on digital transformation with a new campaign that blends rock ‘n’ roll flair with corporate innovation. Featuring iconic musicians Gwen Stefani, Paul Stanley, and Billy Idol, Workday’s “Rock Star” campaign humorously showcases how AI agents are helping everyday professionals become the true rock stars of business.
Launching during The Masters from April 7–13, the campaign includes two TV spots titled “Carmen the Rock Star” and “Goodnight Rock Stars”, playfully contrasting the chaotic energy of rock icons with the structured rhythm of the corporate world.
Rock Legends Meet the Corporate World
In the commercials, Stefani, Stanley, and Idol swap their leather jackets for blazers, attempting to survive mundane office routines—awkward small talk, endless meetings, and corporate buzzwords. Their confusion is clear: can AI really make someone a rock star in business?
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Gwen Stefani: “You think AI agents can handle your tasks? Watch me handle my agent!”
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Paul Stanley: “So you corporate types think you’re rock stars? That’s as ridiculous as us being corporate types!”
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Billy Idol: “You think using AI to get work done is rebellious? Try trashing hotel rooms!”
The ironic juxtaposition drives home the idea that while these musicians may not thrive in a corporate setting, Workday’s AI agents empower professionals to shine in their roles.
Behind the Humor: Workday’s Advanced AI Agents
Beyond the campaign’s entertainment value lies a serious technological advancement. Workday’s role-based AI agents are transforming how businesses operate. Unlike basic, task-based AI agents that perform repetitive tasks, Workday’s agents:
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Are built around roles (e.g., recruiter, auditor, payroll admin)
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Execute hundreds of tasks autonomously within each role
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Learn and adapt through configurable skills
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Enable teams to shift focus from manual tasks to strategic priorities
Workday has introduced a suite of role-based agents, including:
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Contracts Agent
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Payroll Agent
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Financial Auditing Agent
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Policy Agent
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Recruiting Agent
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Talent Mobility Agent
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Succession Agent
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Optimize Agent
These AI agents are designed to streamline workflows across finance, HR, and operations, all while improving productivity and decision-making at scale.
A Vision for the Future of Work
Emma Chalwin, Chief Marketing Officer at Workday, captures the vision driving the campaign:
“Agentic AI is not just changing how work gets done, it’s reshaping the future of work itself – a future where human employees and digital labor will work side-by-side. Our latest campaign playfully illustrates how our customers – the true ‘rock stars’ of business – use Workday to manage their people, money, and agents.”
The “Rock Star” campaign reflects Workday’s commitment to innovation, customer success, and—true to its values—having fun while doing it.
With AI redefining what it means to be a top performer in the corporate world, Workday’s star-studded campaign is both a clever marketing move and a spotlight on the growing role of AI in enterprise operations. As Stefani, Stanley, and Idol navigate spreadsheets and team meetings, Workday makes the case: AI agents aren’t just the future—they’re the new rock stars of work.
