WorkStep, a comprehensive frontline employee engagement platform, has announced the acquisition of WorkHound, an employee feedback solution purpose-built for the supply chain. This strategic move bolsters WorkStep’s AI-driven capabilities and expands its footprint in trucking and logistics—bringing together two mission-aligned teams committed to empowering the frontline workforce.
Strengthening a Shared Mission
Founded in 2015, WorkHound has played a pivotal role in helping logistics and transportation companies retain talent by enabling real-time employee feedback, sentiment analysis, and workforce analytics. By integrating WorkHound into its platform, WorkStep enhances its capabilities with deeper AI tools, predictive analytics, and advanced feedback loops—all within a unified system designed to engage, retain, and empower frontline employees.
Dan Johnston, CEO and co-founder of WorkStep, emphasized the alignment in missions:
“Most frontline teams are operating in environments where decisions are made about them—not with them. That’s a recipe for disengagement. By acquiring WorkHound, we’re doubling down on our commitment to give every frontline worker the voice and visibility they deserve.”
Enhanced Capabilities for a Unified Future
With the acquisition, WorkHound’s customers will gain access to:
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Expanded survey types for varied feedback
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Enhanced AI-powered sentiment analysis
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Advanced predictive analytics for workforce trends
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Greater data portability for seamless HR integration
Max Farrell, co-founder and CEO of WorkHound, said:
“WorkStep shares our mission of empowering workers. By coming together, we expand what’s possible—with better tools, stronger teams, and greater results.”
Customer and Industry Support
The move has been welcomed by industry leaders and customers. Joey Ballard, EVP of People and Safety at Covenant Logistics, noted:
“As a customer of both WorkStep and WorkHound, this acquisition is a powerful step forward. The combined platform will drive immense value across the supply chain workforce.”
A Milestone in Strategic Growth
The acquisition follows WorkStep’s $25 million Series B funding round in 2022 and marks a major milestone in its growth trajectory. The integration of both platforms is already underway, with a joint roadmap that promises to deliver a seamless experience and accelerate innovation across the frontline engagement landscape.
With this acquisition, WorkStep cements its position as the leading holistic solution for frontline employee engagement, capable of driving real change through data, empathy, and insight. The combined platform offers a unique opportunity for organizations to act with intelligence and compassion—redefining what it means to support frontline talent.
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