Wrike, a leader in intelligent work management, has entered into an agreement to acquire Klaxoon, the provider of an all-in-one visual collaboration platform. This strategic acquisition will strengthen Wrike’s existing capabilities by integrating Klaxoon’s innovative visual collaboration tools with Wrike’s AI-powered work management platform, offering organizations a comprehensive solution for streamlining workflows and enhancing team collaboration.
Unifying Visual Ideation with Structured Work Management
Klaxoon, headquartered in Rennes, France, is known for its visual collaboration platform that combines a versatile whiteboard with eight powerful tools for ideation, engagement, and execution. Serving global organizations such as Total, Accenture, and LVMH, Klaxoon’s platform is designed to boost employee engagement and productivity.
With this acquisition, Wrike aims to unite visual collaboration with structured work management, creating a seamless experience for teams. The combined platform will allow teams to turn ideas into action quickly, enabling end-to-end workflows across industries such as manufacturing, professional services, and high-tech.
Thomas Scott, CEO of Wrike, shares, “The acquisition of Klaxoon will be a game-changer for the way teams collaborate, engage, ideate, and execute. By integrating AI-driven insights with Klaxoon’s visual collaboration capabilities, we are transforming how work gets done, bringing creativity, engagement, and execution together in one platform.”
Creating a Seamless Collaboration Experience
Wrike’s platform, powered by Work Intelligence, is already transforming the work management landscape by providing AI-driven insights. The addition of Klaxoon’s visual collaboration tools enhances Wrike’s ability to help teams create high-level project views, engage in dynamic brainstorming sessions, and execute projects with enhanced collaboration. This will drive greater creativity and workflow efficiency for teams across various industries.
By merging work management with visual ideation tools, the combined platform will allow teams to manage tasks, projects, and meetings within a single, unified experience, eliminating the need for switching between multiple applications. This integration is expected to enhance both team collaboration and employee productivity, reducing wasted time and improving project outcomes.
Klaxoon’s Continuous Innovation Meets Wrike’s Global Reach
Matthieu Beucher, Founder and Chairman of Klaxoon, states, “Wrike’s acquisition provides Klaxoon with the global reach and resources to deliver even greater value to our customers. We look forward to working with the Wrike team to drive the convergence of work management and visual collaboration.”
Klaxoon’s focus on continuous innovation aligns with Wrike’s mission to enhance work efficiency. The merger will allow both companies to offer customers an integrated, AI-powered solution that spans the entire workflow journey—from ideation and creative brainstorming to project execution and delivery.
Addressing the Hidden Costs of Work Complexities
In a recent report, Wrike revealed the hidden costs of unstructured work, showing that siloed tasks and disparate applications can lead to millions in wasted time and delayed projects. The integration of Klaxoon’s platform directly addresses these challenges by offering a streamlined workflow experience, reducing the need for constant platform-switching and improving collaboration across teams.
Expanding Wrike’s Market Opportunity
The acquisition of Klaxoon significantly enhances Wrike’s value proposition by providing customers with a differentiated experience—combining visual collaboration with AI-driven work management in one unified platform. The integration is expected to provide a significant return on investment by improving efficiency and reducing workflow complexities.
Sunit Mukherjee, Managing Director at STG, shares, “This acquisition expands Wrike’s addressable market opportunity and strengthens its ability to offer comprehensive solutions that transform the way teams collaborate and execute projects.”
With the acquisition of Klaxoon, Wrike is poised to revolutionize the future of work management. The integration of visual collaboration tools with AI-powered insights will provide teams with an unmatched, end-to-end workflow solution, enabling more effective collaboration, ideation, and execution. The transaction is expected to close by the first quarter of 2025, after which Klaxoon will be fully integrated into Wrike’s operations and product suite.
