WorkBuzz, a U.K.-based leader in employee engagement technology for frontline workers, has been chosen to participate in the prestigious SelectUSA trade mission. This opportunity marks a significant milestone in WorkBuzz’s journey to expand its presence in the U.S. market.
- SelectUSA Trade Mission and Objectives:
- WorkBuzz joins a select group of 15 U.K. scale-ups in the SelectUSA trade mission aimed at enhancing U.K. tech companies’ growth in the U.S.
- The mission includes participation in the SelectUSA Investment Summit in Washington DC and specialized programs in Seattle to connect with investors, buyers, and partners.
- Strategic U.S. Market Entry:
- WorkBuzz launched its employee engagement platform in the U.S. following a significant $7.9 million funding round led by YFM Equity Partners, Mercia, and Foresight Group.
- The initiative aims to capitalize on growing interest in WorkBuzz’s technology among U.S. organizations with frontline workers.
- CEO’s Perspective and Goals:
- Steven Frost, CEO of WorkBuzz, emphasizes the mission’s role in accelerating the company’s U.S. expansion plans.
- Establishing new relationships with U.S. tech investors and partners is expected to drive substantial growth for WorkBuzz’s platform in North America.
WorkBuzz’s participation in the SelectUSA trade mission represents a strategic move to bolster its foothold in the competitive U.S. market. With strong investor support and a focused expansion strategy, WorkBuzz is poised for significant growth in enhancing employee engagement across American industries.
