U.S. employers are facing a decade-low employee engagement rate of just 31% in 2024, according to Gallup. In response, bswift, a leader in benefits technology and administration, has introduced its bswift Engagement Agency. This new initiative is designed to help organizations address engagement challenges by improving internal communications, boosting employee interaction, and leveraging data-driven personalization.
Key Features of the bswift Engagement Agency:
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Integrated Solutions: The bswift Engagement Agency blends strategy, technology, and expert communication services from bswift’s benefits communication expertise, Davis & Company’s internal communication strategies, and the Evive™ personalization engine.
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Data-Driven Personalization: The agency uses advanced HR technology and behavioral science to craft personalized, data-driven campaigns, which enable organizations to connect more effectively with their employees, encouraging smarter decisions related to wellbeing and benefits.
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Tailored Communication Strategies: The Engagement Agency helps organizations develop comprehensive communication strategies that engage employees and support organizational goals, ensuring that benefits and wellbeing initiatives resonate across diverse workforce segments.
Proven Impact:
bswift’s engagement strategies have delivered measurable results for clients:
- One client saw a 43% reduction in HR Help Center calls during open enrollment after improving benefits materials.
- Another client recorded a 95% increase in day-one enrollments during annual enrollment.
- Employers using bswift’s personalization engine achieved remarkable outcomes, such as 56% adherence to breast cancer screening and 77% adherence to cholesterol screening.
Areas of Focus:
The bswift Engagement Agency provides services across several critical areas:
- Total rewards and benefits communication: Creating personalized campaigns using data analytics and behavioral science.
- Change management and strategic communication: Helping companies communicate effectively during times of transition.
- Leader and manager communication: Empowering leadership to drive engagement.
- Employee communication research and measurement: Analyzing the effectiveness of communication efforts.
- Internal communication function design: Building robust communication frameworks within organizations.
A Holistic Approach to Engagement:
bswift’s approach to employee engagement connects benefits to real-life employee needs, offering a more holistic, integrated solution that drives tangible results. By leveraging data and creativity, the bswift Engagement Agency aims to inspire meaningful action from employees, improving engagement, wellbeing, and overall organizational performance.
