Glassdoor has long been a trusted platform for job seekers seeking insights into company culture and employee experiences. However, a recent study by Originality.AI has uncovered a significant rise in AI-generated reviews, casting doubt on the platform’s reliability.
Findings from the Study
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AI-generated employee reviews on Glassdoor surged by 376.3% between 2022 and 2024.
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The percentage of AI-generated reviews on S&P 500 company pages rose from 6.18% in 2022 to 29.45% in 2024.
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The trend indicates a consistent increase in AI-generated content, raising concerns about authenticity and transparency.
Impact on Glassdoor and Job Seekers
1. Credibility at Risk
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With nearly one-third of reviews on major company pages potentially AI-generated, job seekers may find it difficult to trust the platform’s insights.
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The lack of real employee perspectives could mislead job applicants about a company’s work environment.
2. Challenges in Identifying AI-Generated Reviews
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Users may struggle to differentiate between authentic and AI-generated feedback.
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Companies could potentially use AI to artificially boost or damage their reputation.
3. Need for Stronger AI Detection Measures
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To maintain its reputation, Glassdoor must implement advanced AI-detection technologies.
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Stronger content moderation and verification processes could help filter out misleading or AI-generated reviews.
The rise of AI-generated reviews poses a major challenge to platforms that rely on user-generated content. As Glassdoor faces increasing scrutiny, ensuring the authenticity of employee feedback will be crucial in maintaining its status as a reliable resource for job seekers.
