Persona Strengthens Workforce Security with Advanced Identity Verification to Counter AI Threats
New updates offer real-time deepfake detection, expanded integrations, and dynamic workflows to protect every stage of the workforce lifecycle.
June 25, 2025 — Persona, the global identity platform redefining digital identity management, has launched a powerful update to its Workforce Identity Verification (IDV) solution to help organizations combat surging identity-based attacks, including AI-generated impersonation, deepfakes, and candidate fraud.
As distributed and remote workforces become standard, the need for ironclad identity verification at every workforce touchpoint—from hiring to offboarding—has never been greater. Persona’s latest update anchors access control in real-world verification, helping enterprises verify individuals behind the screen at critical, high-risk moments.
“With state-sponsored actors infiltrating enterprises and generative AI making impersonation easier than ever, organizations need identity verification that’s dynamic, intelligent, and trustworthy,” said Rick Song, CEO and co-founder of Persona. “Our updated Workforce IDV ensures every access attempt is tied to a real, verified human.”
The Growing Threat of AI-Powered Candidate Fraud
AI is revolutionizing fraud. From deepfake interviews to synthetic resumes and credentials, attackers are infiltrating hiring pipelines with alarming success. Gartner® predicts that by 2028, 25% of global candidate profiles will be fake.
Persona’s enhanced IDV solution proactively combats this trend by layering advanced identity signals—such as selfie-to-ID matching, liveness detection, device intelligence, and behavioral analysis—to catch deepfakes and synthetic identities before they make it through the door.
This comes in response to real-world threats like the North Korean IT worker scam, which has cost companies hundreds of millions in compromised payroll and insider access.
Seamless IAM and HRIS Integration for End-to-End Security
Persona’s Workforce IDV is now natively integrated with top Identity and Access Management (IAM) and HR Information Systems (HRIS) platforms:
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Okta Workforce Identity Cloud
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Cisco Duo (new)
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HRIS platforms (expanded integrations)
These integrations bring real-world identity checks directly into enterprise access and hiring workflows, tightening Zero Trust security without adding user friction. Verified identity data now syncs automatically between HR and IT systems to streamline onboarding and accelerate employee productivity.
Built for Real-World Scale and Sophistication
In 2024, Persona thwarted more than 75 million AI-based face spoof attempts and detected over 50 unique classes of AI-generated attacks. The updated platform now dynamically adapts to risk with:
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Support for 200+ countries and 20+ languages
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Rich verification methods (ID document matching, liveness checks, passive and behavioral signals)
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Adaptive workflows based on geography, device risk, and behavioral cues
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Custom privacy and data retention controls to meet compliance across jurisdictions
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Explainable insights with full session visibility (event, device, and location metadata)
Persona’s solution balances high-assurance identity checks with a frictionless experience—a must in today’s high-stakes hiring and access environments.
A New Standard for AI-Ready Workforce Security
With deepfakes and impersonation attacks on the rise, static authentication methods like passwords and MFA are no longer enough. Persona’s Workforce IDV sets a new standard—bridging security and usability with AI-resistant, real-world identity verification at scale.
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