Paradox just scored its fourth Top HR Products award in six years—this time for its new Immersive Job Preview, a conversational and video AI solution designed to help employers slash early turnover and improve candidate-job fit. The win will be officially recognized on Sept. 15, 2025, at the inaugural HR Icons Awards Evening during HR Tech 2025 in Las Vegas.
The Turnover Problem
According to the U.S. Bureau of Labor Statistics, about 22% of new hires quit within the first 30 days, and in high-volume sectors like quick-service restaurants and retail, that number can soar even higher. The main culprits? Misaligned expectations and poor job fit.
Paradox CEO Adam Godson says traditional job descriptions just aren’t cutting it: “Quick apply has made it easier for candidates to apply, but it’s also made it harder for employers to find people who know what they’re signing up for.”
How Immersive Job Preview Works
Paradox’s new tool blends AI video generation and conversational screening to give candidates a realistic look at a role before they apply.
Key features include:
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AI Video Studio – Automatically generates and edits job preview videos, cutting production time from months to minutes.
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Conversational Job Preview – Uses science-backed frameworks to deliver role details and screening questions via Paradox’s AI Assistant on career sites or SMS.
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Immersive Q&A – Lets candidates ask job-related questions and get AI-powered video responses for a more engaging “day-in-the-life” perspective.
The aim is to increase transparency, improve applicant quality, and reduce costly first-month attrition—especially for frontline positions where churn is highest.
Why It Stands Out
The Top HR Products award series recognizes technologies that combine innovation, usability, and measurable business impact. Judges were impressed with Paradox’s ability to make realistic job previews scalable, cost-effective, and interactive, giving hiring teams more aligned candidates without adding headcount.
Paradox will showcase Immersive Job Preview at its booth during HR Technology 2025, running Sept. 16–18 in Las Vegas.
The Bottom Line
As AI-driven hiring tools continue to evolve, Paradox is doubling down on experience-rich recruiting—not just screening for skills, but showing candidates exactly what they’re signing up for before day one. It’s a strategy that could redefine how employers tackle turnover in high-volume hiring.
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