Chime® (NASDAQ: CHYM) is taking its fintech muscle to the enterprise HR world. The company announced a strategic partnership with Workday (NASDAQ: WDAY) to integrate Chime Workplace™, its suite of financial wellness solutions, into Workday Wellness, the AI-powered employee benefits platform.
The move positions financial wellness alongside healthcare, retirement, and other traditional benefits—making it easier for employers to offer tools that help employees manage money, build credit, and save directly through their existing HR systems.
Why It Matters
Workday Wellness uses AI to help organizations understand which benefits employees value and use, giving employers the ability to efficiently expand offerings. By embedding Chime Workplace, companies can roll out financial wellness as a no-cost, no-friction benefit, while gaining real-time insights into workforce financial health through Chime’s analytics dashboard.
“Employees today are increasingly looking to their employers for competitive financial wellness benefits,” said Cristina Goldt, GM of HCM, Workforce Management and Payroll at Workday. “Our partnership with Chime makes it easy for Workday customers to provide financial wellness tools directly through Workday Wellness, helping employees manage money, build credit, and save.”
Chime’s Enterprise Push
For Chime, the partnership builds on its 2024 expansion into the enterprise benefits segment. Traditionally known as a consumer-first fintech with over 8.7 million members, Chime is now positioning itself as a workplace benefit provider. According to the company, 97% of Chime members say the platform has helped them make financial progress, a message it hopes will resonate with employers seeking to boost retention and engagement.
“Employers are increasingly seeking holistic, no-cost financial wellness solutions that serve every employee,” said Jason Lee, Chief of Chime Enterprise. “By integrating with Workday Wellness, organizations can deliver measurable improvements in financial health while strengthening engagement across their entire workforce.”
The Bigger HR Tech Picture
The demand for financial wellness benefits has surged as inflation, debt, and rising living costs weigh on workers. Surveys show employees now rank financial well-being on par with healthcare as a top workplace need. For employers, the link between financial stress and productivity makes financial wellness an increasingly strategic investment.
Notably, both Chime Workplace and Workday Wellness were recently named 2025 Top HR Products of the Year by HR Executive and the HR Tech Conference, validating their combined impact in reshaping benefits delivery.
Through Workday’s Employer Benefits Selection Portal, HR teams can now add Chime Workplace alongside health, retirement, and wellness benefits—making financial well-being as easy to opt into as healthcare coverage.
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Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Public relations, investor relations, public policy and marketing professionals rely on Business Wire for secure and accurate distribution of market-moving news and multimedia. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented NX network. Business Wire’s global newsrooms are available to meet the needs of communications professionals and news media worldwide.
