Indeavor, a workforce management provider built for the complex world of 24/7 operations, has a new marketing chief. The company has named Carter Lloyds as Chief Marketing Officer, tasking the veteran executive with scaling Indeavor’s global presence and sharpening its position as a leader in people-first workforce operations.
From Manufacturing to the Frontline
Lloyds brings more than 20 years of experience in manufacturing, supply chain, and workforce innovation. Most recently, he served as CMO at QAD, where he oversaw global branding and helped accelerate adoption of QAD Redzone, a platform designed to empower frontline workers on the factory floor.
That frontline focus is what makes the move noteworthy. As industries from logistics to energy face mounting pressure to optimize labor and retain talent, there’s a renewed push to treat frontline employees with the same strategic priority as back-office systems. Lloyds has built his career advocating for that shift.
“What excites me about Indeavor is its unwavering focus on the frontline—the teams who make, move, and power the world every day,” Lloyds said.
Aligning With Indeavor’s Growth Strategy
Indeavor CEO Brandon Schwarz framed the hire as a natural fit for the company’s next phase. “He understands both the complexity of global manufacturing and the untapped potential of empowering frontline workers,” Schwarz said. “We are thrilled to welcome him as a driving force in our next phase of growth.”
In his new role, Lloyds will be responsible for:
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Expanding brand visibility in global markets.
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Strengthening customer engagement strategies.
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Positioning Indeavor as the category leader in workforce management for mission-critical, always-on operations.
A Market Ripe for Disruption
The appointment comes at a pivotal time. Labor shortages, compliance pressures, and rising attrition rates are forcing organizations to rethink scheduling and workforce planning. Competitors like UKG, Workday, and Workforce Software are also doubling down on solutions for frontline-heavy industries, but Indeavor’s niche focus on 24/7 operations gives it a clear differentiation point.
If Lloyds can replicate his QAD playbook, Indeavor may carve out a stronger position in sectors where downtime isn’t an option—think healthcare, energy, transportation, and advanced manufacturing.
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