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Veteran Jobs Mission Hits 1 Million Hires, Sets Sights on 2 Million by 2032

It started as a moonshot—now it’s a milestone. The Veteran Jobs Mission, a private-sector coalition aimed at connecting U.S. veterans with civilian careers, announced that its members have collectively hired more than one million veterans since launching in 2011.

The initiative began life as the 100,000 Jobs Mission, spearheaded by JPMorgan Chase and 10 other companies. Demand quickly proved larger than that initial target, and the coalition has since grown to more than 315 member companies spanning industries from banking to retail to tech.

Beyond Hiring: Retention and Growth

What sets the group apart now isn’t just the headline-grabbing number, but its pivot from hiring goals toward the full employment lifecycle. Coalition companies are investing in retention programs, career advancement tracks, and upskilling opportunities designed to help veterans thrive—not just land a first post-service job.

Military spouses, long overlooked in employment strategies, have also become a priority. Frequent relocations and caregiving responsibilities often force them out of the workforce; the coalition has begun to build pipelines specifically for this community.

As Alex Gorsky, former Johnson & Johnson CEO and advisory board member, put it: “This milestone isn’t just a number—it shows the impact veterans and military spouses have on businesses, the economy, and their communities.”

Why It Matters

The private sector’s buy-in is significant at a time when employers are under pressure to fill skills gaps and build resilient workforces. Veterans bring attributes companies crave—discipline, adaptability, leadership—but transitioning to civilian work can be a minefield without targeted support.

By pooling resources and sharing best practices, the Veteran Jobs Mission provides a model for how businesses can tackle broader workforce challenges, from tech skills shortages to talent pipeline diversity.

The Next Target: 2 Million

The work isn’t done. Coalition leaders have set a new goal: 2 million veteran hires and 200,000 military spouse hires by 2032. It’s ambitious, but hitting one million proves the collective approach works.

JPMorgan Chase CEO Jamie Dimon summed it up: “Veterans bring discipline, a sense of mission, and leadership that make organizations stronger. We will keep going.”

For HR leaders, the takeaway is clear: veteran hiring isn’t charity—it’s strategy. And if one coalition can mobilize a million hires in a decade, the bar for what’s possible just got raised.

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