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United Talent Agency Names Judy Schwab Chief People Officer to Lead Growth and Culture

United Talent Agency (UTA), a global powerhouse in talent, entertainment, sports, and advisory services, has named Judy Schwab as its new Chief People Officer. Schwab brings more than 20 years of experience shaping high-performing teams and leading people strategies at top organizations in tech, media, and entertainment, including The Walt Disney Company and Apple.

“Judy’s exceptional track record in building high-performing teams and leading people and culture made her the ideal person for this role,” said David Kramer, UTA CEO. “Her leadership, insight, and expertise will be instrumental as we continue to invest in UTA’s talent for our next phase of growth.”

A Proven Leader in Scaling Talent and Culture

Most recently, Schwab served as Senior Vice President and Head of People at Venu Sports, where she helped define the company’s culture, vision, and employee experience. At Apple, she led global talent programs for Apple Services—including TV+, Sports, Video, and Music—while at Disney, she played a key role in launching Disney+ and guiding the People function through rapid global scale.

Schwab has extensive experience steering teams through complex mergers and acquisitions, IPOs, and large-scale organizational transformations, making her well-positioned to help UTA navigate its next growth chapter.

Why It Matters

As the entertainment and talent industries evolve rapidly—driven by streaming, global expansion, and digital platforms—effective HR leadership is critical for attracting and retaining top talent. Schwab’s appointment signals UTA’s commitment to fostering a high-performing, adaptive workforce that can support innovation and scale in a competitive landscape.

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