SmartDreamers, a recruitment marketing automation platform used by Fortune 500 companies, has partnered with Cornerstone to bring its Candidate Relationship Management (CRM) capabilities into the Cornerstone Extend ecosystem marketplace. The integration enables talent acquisition teams to engage and nurture candidates more effectively while streamlining workflows with Cornerstone Recruiting.
Unified Recruitment Marketing and ATS Integration
By embedding SmartDreamers CRM within the Cornerstone Galaxy platform, organizations can automate top-of-funnel activities such as email and SMS campaigns, lead capture, and audience segmentation. The integration ensures seamless data synchronization with core applicant tracking system (ATS) workflows, creating a unified front-end experience for recruitment marketing.
“This partnership reflects our shared commitment to innovation and excellence in talent acquisition,” said David Wood, GVP Alliances at Cornerstone. “SmartDreamers brings a candidate-first approach that perfectly complements the power of Cornerstone Recruiting.”
Driving Candidate Engagement and Conversion
The combined platform helps organizations reduce candidate drop-off, increase conversion rates, and improve pipeline visibility, all without compromising operational efficiency. SmartDreamers CRM tools are designed to provide data-driven, on-brand candidate experiences, enabling recruiters to deliver personalized engagement at scale.
“We’re proud to start our collaboration with Cornerstone and bring modern CRM capabilities to the heart of talent acquisition,” said Adrian Cernat, CEO of SmartDreamers. “Our integration gives customers the flexibility to deliver targeted, data-driven candidate experiences without the overhead of managing disconnected systems.”
With the SmartDreamers CRM now available in the Cornerstone Extend marketplace, enterprise hiring teams gain a robust, purpose-built toolkit for modern recruitment marketing—bridging CRM and ATS functionality to make talent acquisition more strategic and candidate-centric.
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Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Public relations, investor relations, public policy and marketing professionals rely on Business Wire for secure and accurate distribution of market-moving news and multimedia. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented NX network. Business Wire’s global newsrooms are available to meet the needs of communications professionals and news media worldwide.
