Twistive, a consultancy purpose-built for marketing and communications leaders, has officially launched to help organizations move from chaotic AI experimentation to structured, scalable adoption. With unapproved tools, unsecured workflows, and inconsistent training creating friction, Twistive provides a role-aligned, practical framework to embed AI into daily operations and deliver measurable business impact.
“What we see isn’t just a compliance issue, it’s an adoption crisis,” said Cathy Planchard, founder of Twistive. “Executives know their teams use AI, but they don’t know how, where, or whether it aligns with business goals. Tools are deployed without guardrails. Training is generic. Teams stall out right when they need to gain momentum.”
Planchard brings experience as a former global agency C-suite executive, leading enterprise-wide AI adoption, training programs, and product development across multiple regions. Twistive addresses a gap most organizations overlook: combining role-specific tools and training with change management frameworks to make AI adoption stick.
Practical, Role-Focused Services
Twistive’s offerings are grounded in real-world marketing and communications workflows, including:
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Workforce Readiness & Role-Based Training – Map skills, define future-ready roles, and deliver tailored training programs
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Change Management & Governance – Implement policies, rollout plans, and feedback loops to embed AI adoption into daily work
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Tech Stack Optimization & GPT Development – Audit and streamline AI tools with vendor-neutral recommendations, including custom GPTs trained on company data
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Fractional CMO & CAIO Leadership – Provide senior strategic guidance to drive AI and marketing transformation without full-time hires
“Twistive goes beyond training to solve real role-based challenges and create systems that scale,” Planchard added. “In one engagement, we cut creative turnaround by 50% by embedding AI into content workflows. In another, we replaced unsanctioned tools with secure systems, eliminating shadow AI exposure—these are measurable, operational wins.”
Built for Global and Regional Implementation
With experience spanning North America, EMEA, and APAC, Twistive is designed to support global rollouts while respecting regional nuances. Teams gain the tools, governance, and cultural alignment needed to implement AI securely, efficiently, and with lasting impact.
Twistive’s launch reflects a broader trend in marketing and communications: moving from ad hoc AI experimentation to enterprise-grade adoption, combining technology, training, and governance to unlock real business value.
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