Würk, the first and leading human capital management (HCM) company in the cannabis industry, has partnered with Seed Talent, the sector’s premier learning management system (LMS), to offer cannabis-specific training, compliance courses, and state- and federally-mandated certifications. The collaboration aims to provide operators with a seamless solution for training, upskilling, and tracking employee performance—all in one platform.
Seed Talent’s platform delivers an expansive library of educational resources for budtenders, brands, and dispensaries. Under the new partnership, course completion, compliance tracking, and mandated certifications from Seed Talent will integrate directly with Würk’s HCM platform, enabling cannabis businesses to monitor workforce development and regulatory adherence from a single dashboard.
“At Würk, we know how important it is for cannabis businesses to have the right tools to train their teams and stay compliant,” said Deborah Saneman, CEO of Würk. “Partnering with Seed Talent makes it easier than ever for operators to track training, certifications, and performance all in one place. Together, we’re helping businesses build stronger teams, stay on top of regulations, and set their employees up for success.”
Seed Talent serves more than 2,700 dispensaries and 450 brands across 37 U.S. states and Canada. The platform enables retail leaders to modernize training with AI-powered course creation, improve budtender sales performance through data-driven insights, and customize brand training while tracking and incentivizing completions.
“In a market where some still chase shortcuts, the most successful operators are investing in their teams and processes,” said Kurt Kaufmann, CEO of Seed Talent. “Our partnership with Würk helps businesses automate and operationalize training, compliance, and performance—building a culture that aligns employees, customers, and outcomes for shared success.”
The collaboration marks the latest step in Würk’s expansion of its workforce management tools, following strategic alliances with Poseidon Investment Management, C15 Solutions, ValeU Group, Inc., and Safe Harbor Financial. For cannabis operators, the combined HCM and LMS capabilities promise streamlined compliance, better-trained employees, and measurable performance improvements—critical differentiators in an increasingly regulated and competitive industry.
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