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Nayya and Nextep Partner to Bring Data-Driven Benefits Guidance to PEO Clients

Nayya, a leading technology partner helping professional employer organizations (PEOs) and employers modernize employee benefits, has announced a strategic partnership with Nextep, a nationally recognized PEO known for its award-winning service and innovative HR solutions. The collaboration aims to transform how businesses connect employee benefits with engagement and workforce wellbeing.

Managing employee benefits remains one of HR’s most complex responsibilities. Employees often struggle to understand which health, retirement, and supplemental plans best fit their needs, while HR teams spend significant time fielding questions and providing support during open enrollment and beyond.

Launching in 2026, Nextep clients will gain access to Nayya’s data-driven platform, which provides personalized recommendations designed to help employees optimize their benefits choices. The technology also helps employers streamline administrative processes and maximize the ROI of their benefits programs, ultimately improving employee satisfaction and engagement.

“At Nextep, we are always looking for new ways to enhance the client experience, and teaming up with Nayya is a tremendous opportunity for us to do just that,” said Brian Fayak, CEO and founder of Nextep. “This partnership will empower our clients with smarter benefits guidance and elevate their employees’ experience in a truly impactful way.”

Streamlining HR Through Technology

Nextep delivers a full suite of HR services, including payroll, benefits administration, HR consulting, and risk and compliance support. The integration of Nayya’s benefits optimization capabilities builds on Nextep’s commitment to innovation and allows businesses to leverage tools that simplify HR processes while improving outcomes for employees.

“This collaboration reflects how forward-thinking PEOs like Nextep are shaping the next era of employee benefits,” said Sina Chehrazi, founder and CEO of Nayya. “We’re proud to power that evolution by applying data and intelligence to the moments that matter most as employees take control of their benefits decisions and outcomes.”

The partnership underscores a growing trend in the HR tech landscape: using personalized, data-driven solutions to not only reduce administrative burden but also enhance employee engagement, satisfaction, and overall wellbeing. By combining Nextep’s hands-on service approach with Nayya’s AI-driven guidance, organizations can deliver smarter, more meaningful benefits experiences that truly support their workforce.

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