Workforce analytics firm ActivTrak is once again making waves—not just for its technology, but for its workplace culture. Great Place To Work® and Fortune magazine have named ActivTrak to the 2025 Fortune Best Workplaces in Technology™ list, ranking No. 44 in the small and medium category, No. 2 in Austin, and No. 6 in Texas. This marks the second consecutive year the company has earned the distinction.
The recognition comes from employee experience surveys conducted at Great Place To Work Certified™ tech companies. ActivTrak scored impressively: 98% of employees say the company provides a positive work environment, 97% report being encouraged to maintain work-life balance, and 96% trust that management is transparent.
“As the leader in workforce analytics, we take great pride in helping companies understand how to optimize work while building a healthy, positive culture,” said Mindee Humphrey, ActivTrak’s VP of People. “Being recognized as a Great Place to Work once again is a testament to our commitment to trust, teamwork, and empowerment.”
The Best Workplaces in Technology list is notoriously competitive. Great Place To Work relies on its Trust Index™ Survey, part of the largest ongoing workforce study in the U.S., with data from over 1.3 million survey responses representing 8.4 million employees. The survey evaluates how well organizations deliver positive outcomes for employees across roles, demographics, and work statuses.
Michael C. Bush, CEO of Great Place To Work, emphasized the link between workplace culture and business results: “Investing in people drives productivity and higher revenues. When trust levels are high in an organization, people don’t fear AI—they embrace it.”
ActivTrak’s recognition extends beyond the national tech list. For the third consecutive year, the company also ranked on the 2025 Fortune Best Workplaces in Texas, landing No. 10 for small and medium-sized businesses, No. 2 among IT firms, and No. 4 in Austin.
In an industry often focused on AI, automation, and metrics, ActivTrak’s repeated recognition highlights that even data-driven tech companies benefit immensely from investing in people first. As employee satisfaction becomes a differentiator in the war for talent, companies like ActivTrak are proving that culture isn’t just a buzzword—it’s a competitive advantage.
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