EcoOnline, a global provider of safety and sustainability software, has named David Orstad as its new Chief Customer Officer (CCO), signaling a strategic push to strengthen customer engagement and expand managed services offerings.
Orstad brings over 25 years of leadership experience in SaaS and private equity-backed businesses, including senior roles at Epicor Software, Accruent Software, and most recently as Senior Vice President at Calabrio. At EcoOnline, he will oversee Professional Services, Customer Success, and Support teams, while introducing a Managed Services portfolio designed to help clients accelerate results and sustain long-term value.
“Bringing Dave in as CCO is a critical investment in our customers as we build on our global momentum,” said EcoOnline CEO Tom Goodmanson. “Our focus is on being a strategic, value-led partner, not just a transactional software provider. Dave’s ‘customers for life’ mindset and his ability to empower high-performing teams will help us work even more closely with customers toward safer, more sustainable operations.”
EcoOnline serves more than 11,000 organizations across 70 industries worldwide. Orstad emphasized the company’s mission-driven approach: “What excites me about EcoOnline is what we provide and what we are creating. Our technology saves lives, improves the environment, and makes customers’ businesses more resilient. My focus is to strengthen how we deliver impactful outcomes every day, blending best-in-class self-service with proactive, local human support—and leveraging data and AI to enhance how teams show up for customers.”
The appointment reflects a broader trend in SaaS and HRTech: companies are increasingly investing in customer success and managed services as differentiators in a crowded market. As EcoOnline scales globally, Orstad’s leadership could position the company as a top-tier partner for clients seeking not just software, but measurable operational impact and sustainability outcomes.
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