Modern Employer Branding Virtual Certificate Series Launches: Elevate Talent Attraction, Culture, and Engagement
ResearchAndMarkets.com has announced the addition of the “Modern Employer Branding Virtual Certificate Series: Unlock the Power of Modern Employer Branding” to its professional development offerings. This dynamic 3-part virtual training, running from July 29 to August 12, 2025, is designed to equip HR, communications, and branding professionals with the tools to attract top talent, enhance employee engagement, and build authentic, competitive corporate cultures.
As organizations navigate evolving employee expectations, hybrid work models, and digital disruption, employer branding has become a strategic imperative. This series connects attendees with leading experts from companies like Amazon, Roku, Discover, SiriusXM, IBM, and more, offering real-world insights, actionable frameworks, and peer learning to future-proof employer brand strategies.
“Employer branding today is about authenticity, impact, and adaptability,” said Kevin Finke, Chairperson and Founder of Experience Willow. “This series gives you the strategy, stories, and tools to thrive in today’s workforce era.”
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Certificate of Attendance & CEU Credits
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Interactive learning across 3 weekly virtual sessions (2.5 hours each)
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Live Q&A with branding leaders and peer networking
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Tools and templates to build and measure employer branding success
Core Topics Include:
Creating a compelling Employee Value Proposition (EVP)
Internal communications that drive culture and belonging
Social media and storytelling for authentic employer branding
Using data and AI to personalize and optimize candidate engagement
Measuring employer brand impact and ROI
Agenda Highlights:
Session 1 – July 29, 2025:
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Kevin Finke (Experience Willow): Hands-on design sprint for internal comms
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James Ellis (Employer Brand Labs): Why employer brands fail—and how to fix them
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Panel with leaders from Amazon, Box, Teach for America on building trust through social media
Session 2 – August 5, 2025:
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SiriusXM, IBM, and the Federal Reserve Bank of NY on internal branding, living values, and co-creating EVP
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DEI Panel on inclusive branding amid pushback, with leaders from Metro Health, Breakthru Beverage, and more
Session 3 – August 12, 2025:
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Discover Financial Services: Data-driven internal campaigns
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Roku: Building employer brands in new regions
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Encore Capital + ZS: Measuring brand impact during transformation
Who Should Attend?
Ideal for leaders and specialists in:
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Employer Branding
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Talent Acquisition
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Internal & Digital Communications
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Human Resources
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DEI, Content Strategy, and Recruitment Marketing
Join thousands of HR leaders who rely on HRTechEdge for the latest in workforce technology, AI-driven HR solutions, and strategic insights.
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