irst Advantage Corporation (NASDAQ: FA), a leader in HR technology and data solutions, has announced LPGA professional Lauren Coughlin as its first Brand Ambassador, cementing a partnership that bridges corporate excellence with athletic performance.
Coughlin will represent the First Advantage brand throughout the 2026 LPGA season, beginning with the Hilton Grand Vacations Tournament of Champions from January 29 to February 1, 2026. The company’s logo will appear on her apparel during tournaments, reinforcing visibility among golf audiences and professional networks.
Beyond on-course representation, the partnership includes digital promotions across social media, exclusive appearances, and a speaking engagement at First Advantage’s annual user conference in April, where Coughlin will engage directly with clients and industry professionals.
“We are thrilled that Lauren Coughlin has agreed to be a First Advantage Brand Ambassador,” said Scott Staples, CEO of First Advantage. “Her dedication, professionalism, and outstanding performance align directly with our brand and corporate values, especially integrity, teamwork, and authenticity. This collaboration furthers our commitment to excellence.”
Coughlin echoed the sentiment: “I’m excited to partner with First Advantage and align with a company that values trust, performance, and people. Their commitment to excellence and preparation reflects what it takes to perform at the highest level, and I’m proud to be part of the First Advantage family as I represent them on the LPGA Tour.”
This sponsorship reflects a growing trend of HR and tech companies leveraging sports partnerships to highlight core values like performance, preparation, and teamwork, while expanding brand recognition in professional and consumer markets. By aligning with an accomplished athlete like Coughlin, First Advantage signals its commitment to best-in-class talent and high-performance standards, both on the course and in the workplace.
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