Firstup has rolled out a significant product update aimed at deepening personalization across the employee experience—extending from homepage and mobile interfaces to content delivery and analytics.
The release builds on the company’s recent Audience Block Targeting launch and reinforces its positioning as an intelligent communication and engagement platform for the workforce.
According to CEO Bill Schuh, personalization is more than a feature—it’s a performance driver. When employees receive content that is directly relevant and delivered through their preferred channels, engagement can reach up to three times baseline levels, leading to measurable business outcomes.
Personalized Digital Experiences at Scale
The centerpiece of the release is a major expansion of Firstup’s Custom Homepage capabilities, enabling organizations to deliver audience-specific digital experiences without requiring IT involvement.
Key enhancements include:
Audience-Based Personalized Homepages
Organizations can now create distinct homepage experiences tailored by role, location, tenure, or other employee attributes. This ensures each employee sees content, resources, and tools most relevant to their context.
Full Mobile Optimization
Custom Homepage functionality now extends fully to iOS and Android devices, including device-optimized image banners. Employees receive a consistent, personalized experience regardless of how they access the platform.
Prioritization Logic
Drag-and-drop controls allow administrators to define which pages or modules appear first, ensuring high-priority initiatives are surfaced immediately.
Content Stacking and Filtering
Multiple topics can be grouped into single modules with configurable visibility controls, simplifying layout while preserving precision.
When combined with Knowledge Hubs for centralized policies and initiatives, along with Shortcuts for rapid system access, the updated Custom Homepage supports a layered personalization strategy across the entire employee journey.
Notably, these capabilities require no code, no SDK integration, and no IT support—allowing communications and HR teams to build targeted experiences independently.
Precision Content Targeting
The release also introduces Focused Content, a feature designed to simplify topic structures while increasing targeting accuracy.
With Focused Content, communicators can:
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Target specific audience segments within a single topic
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Deliver differentiated content to subsets of employees
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Reduce topic sprawl and administrative complexity
This approach allows organizations to maintain cleaner content architectures while improving relevance at the employee level.
Expanded Analytics and Self-Service
Data accessibility and self-service capabilities are another focal point of the update.
Enhancements include:
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UKG Pro Integration Insights, providing deeper metrics on actions taken within the UKG Pro integration
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Direct Data Export Self-Service, enabling customers to configure and manage automated data exports independently
These updates build on previous improvements to direct data exports and reflect growing enterprise demand for real-time insights and operational autonomy.
Why This Matters
Employee experience platforms are increasingly judged not just on communication reach, but on measurable engagement and action. As hybrid and distributed workforces become the norm, organizations must deliver targeted content across web and mobile environments without overwhelming employees with irrelevant information.
Firstup’s latest release signals three broader market shifts:
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Hyper-personalization as a baseline expectation – Generic broadcast communications are being replaced by audience-segmented experiences.
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Business-user autonomy – HR and communications teams want control without IT bottlenecks.
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Data transparency and ownership – Enterprises expect direct access to engagement and integration metrics.
By expanding personalization logic, refining targeting precision, and increasing self-service analytics capabilities, Firstup is positioning its platform as both an engagement driver and an operational tool.
As organizations look to tie internal communications more directly to productivity and business results, scalable personalization may move from competitive differentiator to enterprise standard.
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