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Guest Column

AI for HR is a Tool and a Trust Contract

AI is quickly becoming a central player in HR technology, with the potential to transform how employees access benefits, understand eligibility, and engage with...

Marketing HR Tech: From Employee Experience to Industry Influence

HR technology is no longer just a back-office tool. It has become central to shaping how employees interact with their organizations, impacting recruitment, performance...

The PR Challenge of HR Tech: Winning the Trust of Both Employers and Employees

The HR technology sector sits at the intersection of workforce management and organizational culture. Companies are increasingly adopting solutions that streamline recruitment, performance tracking,...

From Features to Future of Work: How PR Shapes the HR Tech Conversation

Shifting the Narrative from Features to Strategic Impact In the shifting HR technology landscape, the conversation has moved far beyond product features. Today, the narrative...

How PR Can Position HR Tech as a Strategic Partner, Not Just a Platform

In today’s rapidly evolving business landscape, human resources technology has become essential to how organizations manage talent, culture, and productivity. Yet, HR tech companies...

Why HR Tech Needs Better Storytelling, Not Just Better Software

HR technology has become one of the fastest-growing sectors in the enterprise software landscape. From AI-driven hiring platforms to employee engagement tools and performance...

How B2B PR Agencies Are Helping HR Tech Startups Cut Through the Noise

The HR technology space has grown rapidly in recent years, but with that growth comes unprecedented competition. Startups offering AI-driven recruiting tools, workforce analytics,...

A CEO’s Take on Why Recruiting Is at a Crossroads

Recruiting is facing an identity crisis. According to SHRM’s Talent Acquisition Trends for 2025, employers cite economic uncertainty and talent shortages as top concerns....

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