Fraud in the UK property market isn’t small change: recent figures from the ICAEW show identity fraud alone accounts for £1.6 billion of the country’s £2.3 billion total fraud losses. Enter iProov, the biometric identity verification specialist, which has teamed up with Thirdfort, the UK leader in legal and property compliance technology, to deploy Dynamic Liveness within Thirdfort’s client due diligence platform.
The goal: stop AI-driven deepfakes and synthetic identities while streamlining identity verification across high-value property transactions.
Tackling a Fragmented, Risk-Prone Market
UK residential property transactions involve a web of actors—lawyers, estate agents, accountants, letting agents—performing repetitive identity checks. This not only slows down deals but also exposes firms to significant risk. Traditional identity checks are increasingly vulnerable to AI-powered fraud, a problem that conventional government ID apps are not designed to address.
Thirdfort’s platform moves beyond simple identity proofing by integrating:
-
Automated ID verification
-
Anti-money laundering (AML) and Source of Funds checks
-
PEPs, sanctions, and Know-Your-Business verification
The integration of iProov Dynamic Liveness allows firms to onboard clients in minutes rather than weeks, providing both speed and high-assurance verification across the entire property or rental process.
Science-Backed Protection Against AI Fraud
Jack Bidgood, Thirdfort co-founder and CPO, explains the impact:
“Whether buying or renting a home, the process is stressful enough – proving your identity shouldn’t add to it. Using iProov’s Dynamic Liveness enables us to deliver the necessary assurance and build trust within the ecosystem… speed and security have become a key differentiator.”
Andrew Bud, CEO of iProov, emphasizes the tech’s role in the ongoing fight against fraud:
“We are in an AI arms race against fraudsters. By using iProov Dynamic Liveness, Thirdfort gains a science-based defence proven to stop sophisticated attacks while giving millions of legitimate users speed and convenience.”
Dynamic Liveness ensures that the person verifying their identity is:
-
Real (not a deepfake or synthetic identity)
-
Present in real-time
-
Verified once for reuse across the full transaction process
This approach aligns with HM Land Registry’s Digital ID Standard, helping professional service firms stay compliant with AML regulations.
Implications for the Legal and Property Sector
With over 1,500 partner firms and hundreds of thousands of end users, Thirdfort and iProov are addressing one of the UK’s most pressing fraud vectors. By combining high-assurance biometric verification with automated AML workflows, the platform reduces administrative friction, accelerates transactions, and strengthens compliance—a rare win-win in a historically slow and risk-heavy market.
For firms competing in an increasingly digitized and fraud-prone ecosystem, integrating technology like iProov is no longer optional—it’s essential. With AI-enabled fraud on the rise, science-backed liveness detection could soon become a standard for legal and property transactions.
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Public relations, investor relations, public policy and marketing professionals rely on Business Wire for secure and accurate distribution of market-moving news and multimedia. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented NX network. Business Wire’s global newsrooms are available to meet the needs of communications professionals and news media worldwide.
