Austin’s 512Financial is making big moves in 2025. The fractional business services firm has acquired HireBetter, a well-known executive recruiting and talent strategy partner, strengthening its position as a one-stop shop for growth-minded companies.
This marks 512Financial’s second major acquisition this year, following its integration of AustinPeopleWorks. The firm, founded in 2022, has quickly built momentum by offering fractional finance, accounting, and HR services to startups and scale-ups nationwide.
Why This Deal Matters
The talent crunch isn’t letting up, and companies are demanding flexible solutions that grow with them. By bringing HireBetter into the fold, 512Financial is bolstering its portfolio with Strategic Talent Planning™, a methodology that creates long-term hiring roadmaps tied directly to financial goals.
HireBetter’s reputation speaks for itself: Forbes named it one of the Best Executive Recruiting Firms in America, and it holds the top spot in Austin for retained executive search.
“Together we can support companies at every stage of growth,” said Bart Davis, CEO and Co-Founder of 512Financial. “From early startups that need fractional finance and recruiting to established businesses ready for full-time leaders, our clients now have one trusted partner who can grow with them.”
Leadership Shakeup, Not Shakeout
HireBetter’s leadership will stay intact under the new structure. CEO Velveth Schmitz will step into the role of Chief Revenue Officer at 512Financial, continuing to lead her team. Meanwhile, Chairman Kurt Wilkin will move on to new ventures.
“This partnership isn’t just about scale, it’s about empowering growth with deeper expertise and broader solutions,” Schmitz said.
Full-Service Growth Partner
With HireBetter on board, 512Financial now covers more ground across finance, HR, and recruiting:
-
Finance & Accounting: Budgeting, forecasting, reporting, cash flow, M&A support
-
Human Resources: Payroll, compliance, culture, workforce planning, full employee lifecycle management
-
Talent Acquisition: Executive search, strategic hiring, candidate assessment, onboarding—all powered by HireBetter’s Strategic Talent Planning™
The Bigger Picture
Fractional services have exploded in popularity, particularly among venture-backed startups that want enterprise-grade expertise without full-time overhead. 512Financial claims to have supported more than 140 companies since launch, tied to over $250 million in capital raised and liquidity events.
By layering HireBetter’s recruiting firepower onto its finance and HR offerings, the firm is positioning itself not just as a cost-saving partner, but as a growth enabler for founders and investors alike.
The Austin-based company will keep its HQ local, while HireBetter’s clients and team members continue business as usual—just with expanded resources at their fingertips.
In a market where talent and capital are equally scarce, the acquisition signals a trend toward integrated fractional services that connect hiring, people strategy, and financial planning under one roof.
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Public relations, investor relations, public policy and marketing professionals rely on Business Wire for secure and accurate distribution of market-moving news and multimedia. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented NX network. Business Wire’s global newsrooms are available to meet the needs of communications professionals and news media worldwide.
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Public relations, investor relations, public policy and marketing professionals rely on Business Wire for secure and accurate distribution of market-moving news and multimedia. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented NX network. Business Wire’s global newsrooms are available to meet the needs of communications professionals and news media worldwide.
