Array—the tech company on a mission to “double analog workforce productivity”—just made a move that could redefine how America’s frontline workers are motivated and retained. The company announced its acquisition of Onaroll, a New York–based goals and rewards platform designed to boost workforce performance through real-time recognition and incentives.
Founded in 2019, Onaroll built a data-driven system that integrates directly with point-of-sale and workforce management software, letting employers set performance goals, track outcomes, and automatically reward employees with financial bonuses. Think of it as a performance dashboard meets a celebration engine—built for shift workers who often get the least digital love.
“The addition of Onaroll strengthens our ability to help organizations engage, motivate, and retain their talent,” said Fouad ElNaggar, Founder and CEO of Array. “Onaroll’s innovative approach aligns perfectly with Array’s mission of fixing how work is bought, sold, and delivered to enable access to the American Dream.”
Rewarding the Workers Who Keep Things Running
Onaroll’s founder, Pete Ginsberg, framed the acquisition as an expansion of the company’s original purpose. “We founded Onaroll to celebrate shift workers,” Ginsberg said. “By joining Array, we can now recognize and reward even more employees—expanding beyond QSR to include the majority of the U.S. workforce.”
The deal positions Array to deepen its hold in the frontline performance tech space—a segment gaining renewed attention as employers battle high turnover, labor shortages, and engagement fatigue among hourly staff. With Onaroll’s incentive engine layered into Array’s platform, the company aims to give operators an integrated way to set measurable goals, boost motivation, and retain talent at scale.
What It Means for Customers
According to Array, the Onaroll platform will continue to operate as part of its broader portfolio, and existing customers won’t experience service interruptions. In fact, new enhancements are already on the roadmap.
The acquisition underscores a growing trend in HR tech: platforms designed not just to manage workers, but to motivate and reward them using data, automation, and behavioral insights. As AI reshapes white-collar productivity, companies like Array are turning their attention to the 70 million-plus Americans who make up the analog workforce—those who work in restaurants, retail, healthcare, and logistics, where digital transformation is still catching up.
If Array succeeds in combining Onaroll’s recognition engine with its productivity platform, it may just give frontline teams something they’ve long been missing: a reason to stay.
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Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Public relations, investor relations, public policy and marketing professionals rely on Business Wire for secure and accurate distribution of market-moving news and multimedia. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented NX network. Business Wire’s global newsrooms are available to meet the needs of communications professionals and news media worldwide.
