CoAdvantage and PrimePay, two prominent HR technology and solutions providers, have announced the executive team for their newly merged entity, following the June 30, 2025, merger. The move positions the combined company as a major force in payroll, human capital management (HCM), and PEO services for small and medium-sized businesses.
“This isn’t just a merger of two companies; it’s a convergence of top talent from across the industry,” said John Cumbee, CEO. “With our combined technology, companies can now switch platforms seamlessly to meet their evolving HR needs.”
A Strategic Blend of Expertise
The new leadership team brings decades of experience spanning payroll, benefits, PEO, and HCM operations:
-
John Cumbee, CEO: With 20+ years in financial and operational leadership, including 13 in HCM, Cumbee will oversee operations and drive strategic growth.
-
Tre Sasser, CFO: A 25-year veteran in financial leadership for technology services, responsible for financial strategy and planning.
-
Mark Zimmerman, CIO: Leads technology strategy, IT systems, digital transformation, and data management, leveraging 20+ years in PEO and HR tech.
-
Andrea Sugden, CCO: Brings 20+ years in strategic sales to direct commercial strategy and revenue growth.
-
Kristen Appleman, COO, CoAdvantage: Focused on client experience and operational efficiency for the CoAdvantage brand.
-
Brian Meharry, President & COO, PrimePay: Oversees PrimePay’s operations, leveraging experience in payroll, benefits, and PEO services.
Executive Chairman Jim Neve Brings Industry Gravitas
Jim Neve, with more than 30 years in sales, marketing, and operations—including key roles at FIS and ADP—will serve as Executive Chairman. Neve has previously served on both CoAdvantage and PrimePay boards and will work closely with Cumbee on strategic direction and operational oversight.
“I look forward to collaborating with this exceptional leadership team to drive strategic growth and deliver substantial value to our customers and stakeholders,” said Neve. “The flexibility we now offer—from traditional payroll to a full PEO, and even hybrid solutions—is a game-changer for businesses seeking an agile, comprehensive HR partner.”
Implications for the HR Tech Market
The merger creates a unified platform that blends PrimePay’s traditional payroll and HCM offerings with CoAdvantage’s full-service PEO model. This strategic combination allows the company to serve SMBs at any stage of growth, reflecting broader industry trends toward flexible, scalable HR solutions. Competitors may feel pressure as clients increasingly demand seamless technology integration, hybrid service options, and comprehensive workforce solutions.
By consolidating talent, technology, and operational know-how under a single leadership structure, the combined company aims to enhance client satisfaction, expand market share, and accelerate revenue growth.
Join thousands of HR leaders who rely on HRTechEdge for the latest in workforce technology, AI-driven HR solutions, and strategic insights
