FranklinCovey (NYSE: FC), a leading organizational performance partner, today announced the launch of its new course, Writing for Results™: A Practical Framework for Effective Writing. The course is designed to help employees communicate with clarity, speed, and purpose, while offering an optional AI component to support brainstorming, drafting, and revising.
In today’s hybrid work environment, effective writing is no longer optional. Miscommunication costs companies both time and money:
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88% of the work week is spent communicating across multiple channels.
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100% of workers report experiencing miscommunications at least weekly.
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$12,000 in financial loss per employee per year due to lost productivity and wasted time.
(Sources: Grammarly, 2022–2024 State of Business Communication)
“Unclear writing slows projects, frustrates teams, and derails collaboration when messages are misread or misunderstood,” said Paul Walker, CEO of FranklinCovey. “Writing for Results helps employees avoid these pitfalls through a clear process—and the optional AI component accelerates productivity while keeping the writer’s authentic voice intact.”
A Framework for Better Communication
The course centers on a repeatable process—outline, draft, revise—that helps employees focus on their reader’s perspective, organize ideas clearly, and write in a natural, action-oriented tone. Key benefits include:
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Reduced misunderstandings across teams.
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Faster decision-making and increased productivity.
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Stronger credibility and trust with colleagues and clients.
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Strategic integration of AI into daily writing workflows.
Learners also gain guidance on using AI responsibly to enhance creativity and efficiency without replacing human judgment, ensuring every message drives impact.
From Ineffective to Strategic Writing
Writing for Results guides learners through a practical evolution:
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From unclear, inefficient writing that slows productivity to a structured process that delivers actionable messages.
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From documents that miss the reader’s concerns to communications that compel action and engagement.
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From poorly formatted or inaccurate content to polished, readable, and situation-aware messaging.
“AI isn’t replacing human judgment—it’s accelerating it,” said Cris Lang, FranklinCovey Senior Consultant and subject matter expert for the course. “We show learners how to use AI as a productivity tool while strengthening critical thinking and message clarity.”
Looking Ahead
The course complements FranklinCovey’s broader initiatives in leadership and organizational performance. Learners are invited to join the virtual FranklinCovey Impact Conference, “Where Are All The Great Leaders?” from November 4–7, featuring top authors and leadership experts, as well as an AI-focused panel.
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Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Public relations, investor relations, public policy and marketing professionals rely on Business Wire for secure and accurate distribution of market-moving news and multimedia. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented NX network. Business Wire’s global newsrooms are available to meet the needs of communications professionals and news media worldwide.
