FranklinCovey just extended its winning streak. The organizational performance heavyweight has once again been named a 2025 Training Magazine Network Choice Award Winner in Leadership Development—its fifth consecutive recognition in the category.
Unlike most industry trophies handed out by committees, the Choice Awards are crowd-sourced. More than 13,300 learning professionals cast votes this year across 250 providers, making the recognition a direct reflection of customer trust and satisfaction.
Why It Matters
Leadership development has become a high-stakes game. With hybrid work, talent churn, and organizational burnout redefining how leaders manage, the demand for effective, scalable training solutions is surging. FranklinCovey’s ability to hold its ground for five years suggests staying power in a crowded market where competitors like Dale Carnegie, Korn Ferry, and DDI are also vying for relevance.
CEO Paul Walker framed the win as proof of the company’s core mission: “Our solutions are designed to build stronger leaders, more effective teams, and enduring cultures of performance. This award reflects not only our history of innovation but also our commitment to equipping leaders with the skills, mindset, and resilience they need to thrive.”
The Training Landscape
Training magazine’s editorial team called this year’s vote the “most vigorous to date.” According to Editor and Publisher Lorri Freifeld, the winners distinguished themselves through innovation, customer care, and measurable impact. Put bluntly: these aren’t vanity awards; they’re a popularity contest where customer experience drives the result.
That customer-first dynamic is worth noting. In an era where leadership training often gets criticized as cookie-cutter, FranklinCovey’s mix of world-class content, coaching, and digital platforms appears to be resonating with buyers.
The Bigger Picture
The award also reflects a broader trend: leadership training is no longer limited to executives. Programs now target everyone from emerging managers to seasoned leaders, with a sharper focus on resilience, adaptability, and culture-building. FranklinCovey’s ability to span that full spectrum has helped cement its standing as a go-to partner for organizations looking to future-proof leadership pipelines.
With five years of wins under its belt, FranklinCovey isn’t just a repeat honoree—it’s arguably setting the benchmark for what leadership development looks like in a post-pandemic, tech-augmented workplace.
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Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Public relations, investor relations, public policy and marketing professionals rely on Business Wire for secure and accurate distribution of market-moving news and multimedia. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented NX network. Business Wire’s global newsrooms are available to meet the needs of communications professionals and news media worldwide.
