HiBob, the company behind the fast-growing people management platform Bob, just rolled out a major upgrade that could shake up how mid-sized businesses handle financial planning. The new module—Bob Finance—is a fully integrated Financial Planning & Analysis (FP&A) solution built directly into the existing Bob platform.
The move positions HiBob as one of the few HR tech players bridging the long-standing gap between people operations and finance—a relationship that’s often more fragmented than collaborative.
One Platform to Rule HR, Payroll, and Planning
Until now, HR systems have mostly focused on talent, engagement, and payroll while leaving FP&A to standalone tools like Adaptive Planning, Anaplan, or Excel-heavy finance teams. Bob Finance changes that equation.
By uniting HR, Payroll, and Finance in a single ecosystem, HiBob promises “the first true one-stop shop” for managing people, pay, and planning. The goal: give business leaders a single source of truth for workforce and financial data—no more messy spreadsheet reconciliations or data silos between departments.
Matthew Cimino, CPA and Director of Finance at Rose Rocket, called it a “game-changer,” noting that having all data in one system helps his team “plan, forecast, and make decisions faster without the spreadsheet chaos.”
Built for Mid-Sized Companies That Think Big
HiBob’s sweet spot has always been mid-market organizations—companies too large for simple HR software but not ready for the cost and complexity of enterprise platforms. Bob Finance continues that focus, promising enterprise-grade power with startup agility.
Key capabilities include:
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Connected Tech Stack: Integrates with ERP, CRM, and payroll systems for unified reporting.
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Automated Analytics: Over 150 metrics and 35 dashboards deliver real-time performance snapshots.
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Scenario Planning: Create “what-if” forecasts that sync instantly with HR and payroll data.
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Cross-Functional Collaboration: Finance, HR, and department heads can align using live plan-vs-actual insights.
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AI-Driven Insights: Bob AI analyzes trends, explains variances, and predicts outcomes in real time.
Why It Matters
In an era where people costs make up the bulk of company expenses, the connection between HR and finance has become critical. Yet, many firms still run on disconnected tools that slow planning and obscure key insights.
Bob Finance could change that dynamic by embedding FP&A directly into the people platform—an approach rivaled only by a few enterprise suites like Workday or Oracle, but designed for the mid-market’s speed and flexibility.
Ronni Zehavi, HiBob’s CEO and Co-Founder, summed up the vision:
“In today’s world, performance depends on how well companies align people and planning. With Bob Finance, teams can focus on insights and strategy while HR gains a stronger voice in shaping growth through the people lens.”
The Bigger Picture
As the HR tech landscape matures, the next competitive edge isn’t just engagement or payroll automation—it’s insight. Companies want tools that connect workforce planning to financial performance. By bringing FP&A into the HR fold, HiBob is betting that the future of work depends on integrated intelligence, not isolated systems.
If it delivers, Bob Finance could become a template for the next wave of connected work platforms—where HR data isn’t just for HR anymore.
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