Paycom Software, Inc. (NYSE: PAYC) has launched a national campaign, “Know It All,” starring actor James Marsden, to showcase its IWant™ AI engine, a command-driven platform that delivers precise HR and workforce insights instantly.
In the cinematic commercial, Marsden plays a charismatic CEO effortlessly managing his company’s day using IWant, instantly accessing information on employees, payroll, and organizational metrics. The ad emphasizes AI-enabled productivity without losing human connection, showing how leaders can make faster, smarter decisions while staying engaged with their teams.
“This campaign highlights how Paycom blends cutting-edge AI with real human impact,” said a company spokesperson. “IWant is designed to provide executives, managers, employees, and HR teams with the right information at the right time, enabling smarter, more informed decisions.”
Creative Continuity and Reach
“Know It All” follows Paycom’s Unnecessary Action Hero campaign featuring Shemar Moore, which used humor to spotlight inefficient HR and payroll processes. The new campaign continues Paycom’s commitment to innovative, engaging storytelling in HR tech.
The commercial is airing on major national cable networks and streaming platforms including YouTube TV, Roku, Peacock, HBO Max, and Disney+, ensuring broad visibility among HR professionals, executives, and tech-savvy audiences.
With IWant™, Paycom aims to demonstrate how AI can streamline HR operations, improve workforce insights, and enhance leadership productivity—all while keeping employees at the center of decision-making.
Join thousands of HR leaders who rely on HRTechEdge for the latest in workforce technology, AI-driven HR solutions, and strategic insights
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Public relations, investor relations, public policy and marketing professionals rely on Business Wire for secure and accurate distribution of market-moving news and multimedia. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented NX network. Business Wire’s global newsrooms are available to meet the needs of communications professionals and news media worldwide.
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Public relations, investor relations, public policy and marketing professionals rely on Business Wire for secure and accurate distribution of market-moving news and multimedia. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented NX network. Business Wire’s global newsrooms are available to meet the needs of communications professionals and news media worldwide.
