Propel People, the AI-driven recruiting platform built for the construction industry, has launched a free version aimed at small and mid-sized trade contractors. The move promises to level the playing field, giving smaller firms access to modern recruiting tools typically reserved for larger companies.
AI Recruiting Meets the Trades
The new freemium platform equips contractors with essential features like job creation and distribution to major boards, AI-powered resume scoring, and SMS-based candidate communication. By removing the cost barrier, Propel People enables smaller contractors to compete for scarce skilled labor without compromising speed or quality.
“The skilled labor crisis is one of the most pressing challenges in our industry—especially for small trade contractors,” said Dexter Bachelder, CEO of Propel People. “This free solution empowers SMB contractors to hire faster and smarter, helping them compete more effectively with larger firms.”
Addressing the Construction Labor Gap
The U.S. currently faces over 500,000 unfilled construction jobs, yet most recruiting platforms are tailored to office roles or enterprise budgets. Propel People differentiates itself with a mobile-first, trades-focused approach, reflecting the fast-paced realities of construction work.
With the free tier, contractors can:
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Post and distribute jobs to leading boards in minutes
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Identify top candidates instantly with the AI-powered ProScore engine
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Pre-screen and communicate directly with applicants via text
More Than a Platform
Propel People also positions itself as a growing ecosystem for the trades, connecting contractors with trade associations, apprenticeship programs, and technology partners. The platform aims not just to hire faster, but to modernize how trades attract, evaluate, and retain talent.
By combining AI efficiency with an industry-specific focus, Propel People is making it easier for small and mid-sized contractors to compete with large firms and tackle the skilled labor shortage head-on.
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