In a move that signals the next evolution of employee benefits communication, Segal Benz—the powerhouse HR and benefits communications firm—has chosen Avante, an AI-driven HR platform, to power its select service offerings. The goal? To marry Segal Benz’s strategic and creative muscle with AI-fueled personalization at scale.
That’s not just jargon—it’s a major step forward in how organizations connect with their employees around complex, often confusing topics like total rewards, health benefits, and retirement planning.
“With Avante, we’re adding a layer of intelligence to our creative and strategic work,” said Jennifer Schuster, SVP and Communications Practice Leader at Segal Benz. “That’s the future of employee communication.”
Why This Partnership Matters
Segal Benz works with an impressive roster: Fortune 100 companies, public institutions, and multi-employer benefit funds that collectively touch millions of employees. Their reputation? Trusted, creative, and human-focused communication strategies.
Now, they’re injecting a dose of AI-backed insight into that formula. Specifically, they’ll use Avante’s personalization and analytics engine to create smarter, more adaptive experiences—especially around high-pressure periods like:
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Open enrollment
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New hire onboarding
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Organizational change events
For employees, this means more relevant, more timely, and more engaging benefits information—without the noise. For HR leaders, it’s a step closer to the holy grail: helping employees not just access benefits, but use them effectively.
What Avante Brings to the Table
Avante isn’t just another AI layer bolted onto an HR system. The platform was designed from the ground up to integrate cleanly with existing benefits tools and portals—an important factor in Segal Benz’s decision.
“We’re proud to support Segal Benz’s mission by providing the infrastructure that enables faster insight, greater reach, and deeper personalization—without losing the human element,” said Rohan D’Souza, CEO of Avante.
Among the features Avante enables:
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Client-branded microsite integration
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Behavioral data-driven messaging
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Real-time personalization during open enrollment
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Total rewards portal optimization
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Audience segmentation with minimal manual lift
In short: Avante makes it easier to deliver the right message, to the right employee, at the right time—and learn from every interaction.
Context: The Stakes Are Rising
Employee benefits are more important than ever—especially as organizations navigate inflation, hybrid work, and a talent market that’s still fiercely competitive.
But they’re also more complex, and employees are overwhelmed. In a 2024 report from SHRM, 62% of HR leaders said their teams struggle to get employees to engage with benefits content.
This is where AI-enabled communication comes into play. By making messages feel more relevant and less generic, companies can boost engagement, reduce HR support tickets, and ensure employees actually use the programs designed to support their health, wellbeing, and financial security.
Rolling Out This Summer
Segal Benz will begin deploying Avante-powered personalization features across:
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Open enrollment microsites
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Total rewards portals
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Year-round communication platforms
The rollout aims to deliver more seamless, data-informed communication flows—without sacrificing the warmth and clarity Segal Benz is known for.
In a landscape where every click, scroll, and decision counts, this partnership brings together the best of technology and humanity. The result? A smarter, more empathetic way to help employees understand what’s available to them—and why it matters.
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Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Public relations, investor relations, public policy and marketing professionals rely on Business Wire for secure and accurate distribution of market-moving news and multimedia. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented NX network. Business Wire’s global newsrooms are available to meet the needs of communications professionals and news media worldwide.
