Selerix, a leading provider of benefits administration and ACA compliance solutions, today announced HR Assist, a proprietary AI-powered assistant built into the BenSelect platform. The tool is designed to simplify benefits administration by centralizing access to data, guiding administrators through tasks, and streamlining both routine and complex workflows.
“HR Assist was launched to address the real challenges our clients face in benefits administration,” said Andrew Taylor, CTO of Selerix. “Our priority is delivering AI solutions that are secure, accurate, and genuinely useful. HR Assist empowers benefits administrators to work more efficiently while laying the foundation for future AI innovation.”
Streamlining HR Workflows
Accessible directly within the BenSelect ecosystem, HR Assist provides:
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Instant, contextual guidance on common tasks such as processing life events or accessing coverage history.
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Step-by-step instructions for complex workflows to reduce errors and accelerate issue resolution.
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Seamless integration, keeping sensitive benefits data secure without requiring external tools.
“HR Assist isn’t about chasing trends—it’s about solving real problems,” said Ruthie Gray, VP of Product Management at Selerix. “We designed it with input from actual BenSelect users to give administrators confidence in completing tasks quickly and accurately.”
By automating answers to frequent questions and providing clear instructions, HR Assist expands HR capacity without increasing headcount, reduces reliance on informal knowledge sharing, and simplifies onboarding for new administrators. The result is faster problem resolution, fewer support requests, and improved productivity across HR teams.
Implications for HR Tech
As AI continues to permeate HR technology, Selerix is positioning HR Assist as a practical solution that balances automation with security and accuracy. By embedding AI directly into the benefits administration workflow, organizations can enhance operational efficiency while maintaining control over sensitive employee data.
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