In the race to modernize HR communications, Selerix just handed benefits teams a powerful new ally: AI. The company, best known for its benefits administration and ACA compliance solutions, has unveiled Content Assist, an AI-powered communication assistant built directly into the Selerix Engage platform.
The goal? To help HR pros and brokers craft, refine, and send employee messages faster—without sacrificing clarity or compliance.
“Our approach to AI isn’t just about innovation—it’s about impact,” said Andrew Taylor, Chief Technology Officer at Selerix. “We’re using AI to make complex processes simpler, faster, and more intuitive, while keeping security, accuracy, and client input at the center of everything we build.”
Built-In AI, Not Bolted On
Unlike generic AI writing tools, Content Assist lives inside the Engage platform. That means no copying and pasting prompts into open AI models—or worrying about data security. Everything stays within Selerix’s trusted, proprietary AI architecture, designed for enterprise-grade compliance and contextual accuracy.
Users can upload internal documents—like benefit guides or plan summaries—to help the AI generate tailored drafts that reflect an organization’s unique tone and policy language. The system then helps HR teams polish messages and send them across channels with just a few clicks.
From 20 Steps to 4
Selerix says Content Assist slashes the message creation process by 75%, reducing the average workflow from nearly 20 steps to just four. It’s a notable leap for HR departments that have long juggled complex benefit information, inconsistent messaging, and endless email approvals.
“Creating clear and consistent benefits messages shouldn’t be a bottleneck,” said Ruthie Gray, Vice President of Product Management at Selerix. “With Content Assist, HR teams can communicate faster and smarter, natively within our platform. The result is better engagement, better understanding, and better outcomes for employees.”
Why It Matters
AI has been steadily infiltrating the HR tech stack—from recruiting and analytics to learning and compliance—but benefits communication has remained stubbornly manual. Tools like Selerix Content Assist signal a shift toward embedded, secure AI solutions that eliminate tedious administrative work while preserving human oversight.
By combining automation, precision, and compliance-grade security, Selerix is positioning Engage as a full-service communication hub for benefits administration. It’s a timely move as HR leaders seek to balance transparency, personalization, and legal accuracy in an era where every message counts.
If AI can help employees actually understand their benefits instead of ignoring them, that’s a productivity boost any CFO can appreciate.
Join thousands of HR leaders who rely on HRTechEdge for the latest in workforce technology, AI-driven HR solutions, and strategic insights
