In an era when “company culture” often doubles as corporate wallpaper, Texans Credit Union is proving that genuine employee engagement still drives success. The member-owned financial institution has been named one of The Dallas Morning News’ Top Workplaces in Dallas-Fort Worth for 2025, ranking 4th among midsize companies.
Even more notably, President and CEO David Frazier earned recognition as the Top Leader among midsize companies, an honor based entirely on how employees rate their leadership teams.
“This recognition belongs to our employees,” Frazier said. “Their dedication to our members and to one another defines who we are. We’ve built a workplace where people are trusted to do meaningful work, supported by leaders who listen and care—and that translates directly to the value we bring to our members every day.”
Culture as Strategy
This marks the third consecutive year Texans Credit Union has landed on the Top Workplaces list—an increasingly competitive field as North Texas continues to attract financial services and fintech employers. The organization credits its staying power to a people-first approach, grounded in its EPIC values: Excellence, People, Integrity, and Collaboration.
Rather than relying solely on perks or policies, Texans emphasizes trust, teamwork, and shared success—with leadership actively reinforcing the human side of member service. Examples range from employees buying new appliances for members in need to supporting coworkers through personal challenges.
“Company culture is everything in a member-owned credit union,” said Jenni Short, Chief People Officer. “When our employees feel connected, valued, and supported, they bring that same energy to every member interaction. It’s how we deliver better experiences, better results, and a stronger community.”
A Mission with Momentum
Founded in 1953 by Texas Instruments employees, Texans Credit Union now serves more than 130,000 members and manages $2.2 billion in assets. The institution has expanded statewide membership eligibility and continues to blend high-tech efficiency with high-touch service—a balancing act that many legacy financial institutions struggle to achieve.
Beyond business metrics, Texans extends its people-first mission into the community. Its Texans Gives Back initiative logs more than 880 volunteer hours annually, supporting causes from food insecurity and domestic violence prevention to youth programs and veteran support.
Recognition That Resonates
Now in its 17th year, The Dallas Morning News’ Top 100 Places to Work program—developed in partnership with research firm Energage—measures workplace culture through confidential employee surveys assessing engagement, values alignment, and leadership effectiveness.
In a financial services sector where talent retention has become a strategic battleground, Texans Credit Union’s consistent recognition underscores a simple truth: when employees feel seen and supported, everyone wins—members included.
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