Wrike is gearing up for its eighth annual Collaborate conference, set for October 8–9, 2025, and the agenda reads like a roadmap for the AI-powered workplace. This year’s program blends customer stories, fresh product reveals, and deep dives into how artificial intelligence is reshaping the way we work.
The Big Picture
Last year’s Collaborate leaned into productivity gains from automation. This time, Wrike is turning up the volume on AI innovation, customer use cases, and “future of work” trends, aiming to show how creativity and machine intelligence can coexist without the chaos.
Wrike CEO Thomas Scott will kick things off with an opening keynote, Rewiring Work for the AI Era, laying out the platform’s strategy for embedding AI deeper into workflows while building a stronger customer community.
Customer Voices and Industry Heavyweights
Collaborate 2025 isn’t just a vendor showcase. Wrike is giving customers a bigger spotlight this year. Executives from Jellyfish, Varsity Yearbook, and New Belgium Brewing will join panels to share how they’re using Wrike Copilot, dashboards, Klaxoon, and workflow automation to cut inefficiencies and boost creative output.
For extra star power, Steven Kotler, bestselling author and cofounder of the Flow Research Collective, will host a special session on tapping into the “flow state”—and how AI can support (not replace) human ingenuity.
The agenda also features a fireside chat between Scott and R “Ray” Wang, CEO of Constellation Research, promising candid insights on the workforce shifts AI is driving.
AI Workflows Get Formalized
One of the most notable reveals will be Wrike’s AI Workflow Advantage Framework, presented by CMO Christine Royston and CRO George Saadeh. Built on Wrike’s new survey of 1,000+ knowledge workers, the framework offers practical steps for leaders trying to close context gaps and make sense of sprawling digital processes.
Meanwhile, CPO Alexey Korotich will showcase Wrike’s newest product innovations in automation, visual collaboration, and organizational intelligence—positioning Wrike as more than just a task manager, but a hub where ideas scale into enterprise-wide execution.
Why It Matters
The future of work may be AI-driven, but most knowledge workers still want their voices heard and their creativity intact. Wrike’s Collaborate 2025 agenda reflects that balance: machines for scale, humans for ideas.
The event also signals Wrike’s intention to go head-to-head with rivals like Asana, Smartsheet, and Monday.com, all of which are layering AI into their platforms. Where Wrike hopes to differentiate is in uniting structured workflows, visual collaboration, and enterprise governance into a single intelligent work management system.
If Wrike can deliver clarity without crushing creativity, it may just carve out a stronger foothold in the crowded work management space.
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