Rally® Recruitment Marketing has announced the winners of the 2025 Rally® Awards™, a prestigious global competition celebrating outstanding achievements in recruitment marketing and employer branding. The awards recognize professionals and teams driving a strategic, insight-driven transformation in talent acquisition worldwide.
Record Participation and Industry Impact:
This year’s Rally® Awards saw a record number of entries, reflecting the growing importance of recruitment marketing and employer branding in today’s competitive talent landscape. From nimble startups to global enterprises, organizations are investing heavily in people, technology, and strategies to build employer brand awareness and attract top talent through evolving social and digital channels.
Leadership Insight:
“Recruitment Marketing has become a vital strategy for reaching and engaging the right talent in a competitive market,” said Lori Sylvia, Founder & CEO of Rally. She emphasized that the winners use data and storytelling to elevate employer brands, connect meaningfully with talent, and deliver measurable business results going beyond simply filling roles to shaping culture and reputation.
Notable Honorees:
Among the celebrated professionals are Sherri Hamilton of Baylor Scott & White Health and Raven Hazlett of Eaton, named 2025 Recruitment Marketing Rising Stars. Kristin Oravec of Eaton earned the distinction of 2025 Recruitment Marketer of the Year. Their success highlights a broader trend toward dedicated recruitment marketing and employer branding teams, opening new career paths at the intersection of talent, marketing, and communications.
New Categories for Solution Providers:
In a first for the Rally® Awards, solution providers were recognized with new categories:
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Best Agency Partner: exaqueo
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Best Technology Partner: Phenom
These awards acknowledge the critical role of partners in scaling recruitment marketing efforts and accelerating hiring success.
Judging Panel and Criteria:
The winners were selected by an independent panel of 22 peer judges—experienced leaders from across the Rally® community, many of whom are past award winners. Entries were evaluated on strategy, creativity, execution, and business impact.
2025 Rally® Awards Winners by Category (Highlights):
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Best Employer Brand Video:
1st Place: ATB Financial – More Than Work Campaign
2nd Place: Westpac Group – For Uncommon Minds
3rd Place: CBRE – EVP Manifesto Video -
Best Use of Employee Generated Content:
Winner: ADT – Heroes Behind the Octagon -
Best Talent Newsletter:
1st Place: UBS – Get Recruitment Ready with UBS -
Best Use of Organic Social Media:
1st Place: UBS – We See Your Abilities -
Best Use of Paid Social Media:
1st Place: British American Tobacco – Fueling Innovation: Battle of Minds -
Best Recruitment Marketing Campaign (Small Team):
Winner: Ingredion – Celebrating Recruitment Marketing Excellence -
Best Recruitment Marketing Campaign (Large Team):
1st Place: AS Watson / Kruidvat – Apply with Your Bestie! -
Best Agency Partner:
Winner: exaqueo -
Best Technology Partner:
Winner: Phenom
The 2025 Rally® Awards underscore the critical and evolving role recruitment marketing and employer branding play in talent acquisition strategies worldwide. These awards celebrate the creativity, innovation, and impact of professionals shaping the future of hiring and employer reputation in a dynamic market.
