Sam Brown Welcomes Michael Heinley to Drive Global Client Growth and Engagement
Sam Brown Healthcare Communications, a Blue Matter Company, has appointed seasoned communications leader Michael Heinley as Managing Director, Client Development and Engagement. Heinley will report directly to Founder and President Laura Liotta in this newly created leadership position, underscoring the agency’s commitment to strategic growth and client-centric excellence.
With a distinguished career spanning senior roles at Johnson & Johnson, Merck, WebMD, and most recently Senior Partner at Finn Partners, Heinley brings a powerful blend of corporate and agency experience across the life sciences and healthcare sectors.
“Michael has a distinct perspective leading corporate, scientific, marketing, and brand storytelling campaigns that build trust, strengthen reputation, and deliver meaningful business results,” said Liotta. “He will be instrumental in delivering innovative solutions, expanding our services and markets globally, and enabling our integrated teams to help clients adapt and lead in an evolving landscape.”
A Proven Leader in Global Health Communications
At Finn Partners, Heinley led client development across a range of healthcare sectors including biopharma, med tech, health systems, and advocacy groups. His resume includes global product launches, R&D communications, CEO counsel, and employee engagement programs, making him well-equipped to lead client growth initiatives at Sam Brown.
A recognized thought leader, Heinley was named Mentor of the Year and one of the industry’s most influential leaders by PM360. He also serves on the Board of Directors for Donate Life New York State, a nonprofit focused on organ and tissue donation advocacy.
“I’m thrilled to join the talented team at Sam Brown to help drive the agency’s continued growth and success,” said Heinley. “Under Laura’s leadership, I’ve deeply admired the ‘Sam Brownie’ culture—recognized for building and sustaining enduring client partnerships through strategic expertise, hands-on senior counsel, and integrated creative excellence.”
Strategic Growth, Global Impact
The appointment comes as Sam Brown continues its strategic expansion under the umbrella of Blue Matter, further reinforcing the agency’s commitment to integrated, high-impact communications across the global life sciences landscape. Heinley’s role will focus on elevating client engagement, uncovering new business opportunities, and extending the agency’s influence in pharmaceutical, biotech, med tech, and health tech markets.
With this new leadership position, Sam Brown signals its intention to deepen its strategic advisory capabilities, scale its global footprint, and enhance its long-standing reputation for excellence in healthcare storytelling.
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